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How Jin Brocade Weaves Through Chinese Drama Titles
The recent phenomenon of historical dramas embracing the character "jin" (锦, brocade) in their titles, like the hit series Flourished Peony (锦绣芳华), reveals more than a fleeting trend. This linguistic choice taps into deep cultural veins, transforming titles into shimmering gateways of promise. From Colourful Life (锦绣良缘) to Under the Power (锦衣之下), "jin" functions as a multifaceted emblem—evoking luxury, craftsmanship, and narrative ambition. Its recurrence speaks to a shared visual and symbolic language between creators and audiences, where a single character conjures worlds of opulence and intrigue. Characters Woven in Gold "jin" is far more than a decorative flourish. Its linguistic structure—combining "gold" and "silk" —historically signified textiles as precious as metal. As early as the Han Dynasty, scholar Xu Shen (许慎) defined "jin" as "colorful patterned silk," while Eastern Han lexicographer Liu Xi (刘熙) noted its value "equated with gold due to meticulous craftsmanship." This heritage persists in modern dramas, where titles like The Sword and the Brocade (锦心似玉) frame protagonists’ virtues as rare and refined. The character inherently elevates a title’s stature. When paired with "xiu" (绣) in "jinxiu," it becomes "splendid" or "magnificent," transforming ordinary words into poetic ideals: Flourished Peony suggests flourishing beauty. These combinations signal… -
Fu Shan Hai: Cheng Yi's 3 Role Ignites Summer Wuxia Craze
The highly anticipated Wuxia drama Fu Shan Hai (赴山海) is poised to set the summer viewing season ablaze, premiering on iQiyi July 22nd. This S+ production, a flagship entry in iQiyi's "Eastern Legends" lineup, has already shattered genre presale records, surpassing 8 million reservations across platforms. Adapted from Wen Rui'an's (温瑞安) revered Divine Land Swordsman (神州奇侠), the series injects a bold twist into the classic tale: a disillusioned modern editor, Xiao Mingming (played by Cheng Yi), finds himself transported into the very martial arts world he once penned. Thrust into the body of the youthful swordsman Xiao Qiushui (萧秋水), his journey from novice to revered hero unfolds against a backdrop of breathtaking landscapes and intricate conspiracies, promising a potent mix of nostalgia and novelty that has captivated audiences even before its debut. Transmigration Meets Tradition Fu Shan Hai masterfully blends the established lore of Wen Rui'an's universe with a contemporary "transmigration" narrative device. Xiao Mingming's (肖明明) abrupt transition from office drudgery to the perilous Jianghu creates immediate comedic and dramatic friction. His modern sensibilities clash humorously with ancient customs, offering fresh commentary on classic Wuxia tropes. Crucially, the adaptation retains the essence of the source material. Iconic characters like the… -
Curious Tales of a Temple: Showcasing the Artistic Charm of Chinese Animation
The animated anthology Curious Tales of a Temple (聊斋:兰若寺) premiered July 12th, reimagining classical Chinese literature through groundbreaking visual storytelling. Produced by Light Chaser Animation across four years, the 152-minute film interconnects five tales from Pu Songling’s (蒲松龄) 18th-century Strange Tales from a Lonely Studio (聊斋志异) with an original narrative thread. 6 directors crafted distinct artistic visions for each segment, creating a cohesive exploration of human desires and spiritual resilience. Opening day box office surpassed $2.2 million, signaling strong audience resonance with its innovative fusion of heritage and contemporary animation techniques. Emotional Journeys Through Folklore The anthology examines universal truths through supernatural parables. Taoist of the Mountain Lao (崂山道士) exposes greed’s consequences using tactile felt-textured animation, where heavy wool rendering symbolizes moral weight. The Lotus Princess (莲花公主) transforms a tragic romance into a child’s dreamscape adventure, celebrating innocence with floating petals and luminescent insects. Director Xie Junwei (谢君伟) describes this segment as "a bridge between adult nostalgia and children’s wonder," blending whimsy with emotional authenticity. Nie Xiaoqian (聂小倩) amplifies the original ghost story’s tension by setting it against wartime chaos, intensifying the bond between scholar Ning Caichen (宁采臣) and the spirit Nie Xiaoqian. Director Zou Jing (邹靖) explains the adaptation… -
A Dream Within a Dream: The Script That Controls Fate
A Dream within a Dream (书卷一梦) isn't just another costume drama; it's a masterclass in bending genres and expectations. This captivating series blends historical intrigue with meta-fiction, following actress Song Yimeng's (宋一梦) chaotic journey after being mysteriously transported into the very period script she was reading. Trapped as her character, she battles against a predetermined tragic fate involving an arranged marriage to Chu Guihong (楚归鸿), facing repeated, bizarre deaths that force the narrative to restart. The show's brilliance lies in its witty subversion of tired tropes, particularly the "forced love" dynamic, turning it into a source of both genuine tension and surprising humor. As Yimeng navigates this perilous, scripted world, her actions ripple through the lives of compelling supporting characters, creating a rich tapestry of rebellion, unexpected love, and self-discovery that resonates far beyond its comedic surface. Its clever plotting and charismatic performances solidify its status as a hidden gem demanding attention. Forced Love, Flipped Script The drama's most ingenious twist lies in its complete inversion of the typical "forced love" trope prevalent in historical romances. Instead of a domineering male lead relentlessly pursuing a reluctant heroine, A Dream within a Dream presents Nan Heng (南珩) as a character equally… -
Nanjing Fashion Week 2025: Zhang Zhaoda's Vision of Six-Dynasty Design
Nanjing elevates its fashion ambitions with the appointment of Zhang Zhaoda (张肇达), a foundational figure in Chinese design, as Honorary Chairman for its 2025 International Fashion Week. His participation signals a strategic push to position Nanjing at the forefront of global fashion dialogue. Beyond a ceremonial role, Zhang will headline the opening gala with his iconic brand MARK CHEUNG, leveraging his four-decade legacy bridging Eastern aesthetics and international runways. This collaboration aims to transform Nanjing from a historical gem into a dynamic nexus for luxury commerce, cultural innovation, and trendsetting creativity. Design Philosophy Redefined Zhang Zhaoda’s journey began when Chinese design was virtually absent from global stages. His early 1980s collections introduced a nuanced equilibrium between market viability and artistic expression. The MARK CHEUNG label, renowned for its bias-cut silhouettes and subdued palettes, demonstrated that tradition could converse fluently with modernity. His approach earned him China’s inaugural Golden Top Award and UNESCO recognition. Zhang’s work consistently avoids cliched cultural symbols. Instead, he extracts abstract principles from Chinese art—like the fluidity of ink wash paintings or the structural logic of Ming furniture—translating them into contemporary garments. This intellectual rigor established him as a translator of heritage rather than a revivalist. His… -
Xiangyunsha: New Chinese Fabric in Stitches
The quiet revolution in fashion isn't loud—it flows. Across bustling cities and serene landscapes, a refined aesthetic emerges: garments honoring heritage while embracing contemporary life. This movement transcends fleeting trends, weaving cultural threads into daily elegance. At its heart lies craftsmanship, where ancient techniques meet modern silhouettes. The Xiangyunsha (香云纱) embroidery set exemplifies this philosophy—unassuming luxury that speaks through texture, drape, and meticulous detail. The Fabric of Time Xiangyunsha isn’t merely silk; it’s alchemy. For centuries, artisans sun-dyed this fabric over 20 times, coaxing crackled patterns resembling aged porcelain. These "turtle wrinkles" aren’t flaws but narratives—each fissure a testament to patience. Unlike synthetics, Xiangyunsha breathes. Its porous structure wicks moisture, offering coolness in summer’s grip. With wear, magic unfolds. The fabric deepens in luster, developing an oil-like sheen that glows softly. This organic evolution makes every garment unique—a living heirloom. The black base in this set serves as a canvas, where light dances across subtle ridges, revealing hidden dimensions. Traditional dyeing uses mineral-rich river mud and plant extracts, yielding hues that harmonize with nature. Modern wearers inherit this legacy: cloth carrying earth’s poetry. Its weight feels substantial yet airy—structure without stiffness. Stitches of Sunlight Hand embroidery transforms fabric into art.… -
Wang Yibo: Chanel’s Icon Across 8 Runway Journeys
In just two years, Wang Yibo has cemented his status as a global luxury icon through an unprecedented eight appearances for Chanel. From his debut as brand ambassador to achieving a historic high fashion milestone, each meticulously crafted runway moment has not only showcased Chanel's timeless codes but also forged Yibo's unique "Bo-style" signature. This whirlwind journey across three continents represents a masterclass in brand synergy and personal evolution, reshaping perceptions of modern masculinity within haute couture and propelling Chanel's youthful resonance across Asia and beyond. His presence consistently transcends mere attendance, becoming cultural moments that ignite global trends and solidify a symbiotic partnership rarely seen in the industry. Signature Evolution Forged Wang Yibo's Chanel journey began in May 2023 in Los Angeles, radiating California cool in light tweed and retro shades, instantly establishing the "Chanel Boy" persona. His Tokyo debut weeks later saw him masterfully blend the house's classic black-and-white tweed with Eastern aesthetics, a synergy amplified by a bespoke promotional video. By the Paris Spring 2024 show, Yibo introduced a romantic edge, his layered pearl necklaces beneath a grey-blue tweed coat sparking international searches and trendsetting discussions. The Shenzhen show later that year revealed a bolder experimentation, pairing… -
Singaporean Students Immerse in Chengdu's Culture at Jin Cheng College
On July 5th, 2025, a vibrant group of 35 students from Singapore National University and Nanyang Technological University arrived at Jin Cheng (锦城) College in Chengdu. Their half-day visit promised cultural discovery and connection. Greeted warmly by the college leadership, including Founder Professor Zou Guangyan and President Professor Wang Yali, the Singaporean delegation joined Jin Cheng students for an exploration of campus life and shared traditions. The atmosphere buzzed with anticipation for the experiences ahead: discovering campus landmarks, engaging in meaningful dialogue, and diving into hands-on cultural activities designed to foster genuine connection between the young people of both nations. Moments of Shared Discovery The initial encounter dissolved any hesitation. Ice-breaking games sparked laughter and conversation, instantly bridging the gap between the Singaporean visitors and their Jin Cheng hosts. Guided by local students, the group explored the campus heart, including the Entrepreneurship Hall and the History & Alumni Museum. This journey through Jin Cheng's spaces provided context for the institution's spirit. A formal welcome followed in Room Z203 of the Siwei Building. Professor Zou Guangyan (邹广严) expressed heartfelt enthusiasm for the exchange, emphasizing its value for educational collaboration and enduring friendship between Singapore and China. He extended an open invitation… -
Master 7 Gestures to Captivate Cheongsam Portraits
The cheongsam, a timeless symbol of Chinese elegance, demands more than just the garment itself. Its high collar, intricate closures, and figure-hugging silhouette place unique emphasis on the wearer's posture and poise. While modern adaptations offer greater accessibility, capturing the garment's inherent grace and the wearer's inner charm remains an art. Among the most critical, yet often overlooked, elements are the hands. Restless or awkwardly placed hands can shatter the delicate harmony of a cheongsam portrait. Mastering purposeful, graceful hand gestures is paramount. These subtle movements and placements not only guide the viewer's eye but also become powerful tools for expressing character, enhancing femininity, and weaving a narrative of refined elegance. The following sections explore 7 essential hand positions, transforming them from potential pitfalls into instruments of profound photographic expression. The Waist: Anchor of Poise Positioning hands at the waist is fundamental. A gentle placement, perhaps fingers lightly interlaced or one hand resting slightly higher than the other, creates a sense of balance and composure. This gesture subtly defines the wearer's form, emphasizing the natural curve of the torso inherent to the cheongsam's design. When combined with a slight side angle towards the camera, it elongates the figure and accentuates… -
Jia Shujuan: The Design Beauty of Manchu Qipao
Beneath the cool summer skies of Mudanjiang, Heilongjiang, a living tapestry of tradition unfolds each evening. Dozens of models from Tang Man Culture Company grace parks and plazas, their Manchu qipaos—with sculpted collars, coiled buttons, and artful slits—blending ancestral grace with modern silhouettes. Led by Jia Shujuan (贾淑娟), a provincial intangible heritage inheritor, this daily procession embodies a cultural renaissance where every stitch narrates millennia of Manchu wisdom. Craftsmanship Reimagined Jia’s studio produces over a thousand unique qipaos annually, each a canvas of innovation. Regional motifs merge with ink-wash paintings and botanical dyes, transforming silk into storytelling mediums. The garments honor Qing Dynasty techniques likepan jin(coiling gold) embroidery, while contemporary cuts accentuate natural forms. Seasonal inspirations yield breakthroughs like the Ice-Snow Qipao. Jagged hems mimic glacial formations, while hidden snowflake cutouts along slits create "moving snowfall" illusions under light. This dialogue between environment and craft reflects Jia’s philosophy: "Technology is the bone, culture the soul, nature the muse." Nature’s Silent Language Heilongjiang’s wilderness breathes within every design. Wild tussah silk, harvested locally, provides the foundation. Artisans hand-paint patterns using roots, berries, and leaves—forest hues whispering through fabric. Peonies bloom across bodices, cranes soar on sleeves, each element distilling Northeast China’s… -
Jian'ou: Ancient City, Tasty Bites, Flagpole and Umbrella Shows
Forget dusty relics and silent museums. Jian'ou (建瓯), cradled in North Fujian's lush mountains, isn't just a place on a map; it's the vibrant, living origin of "Fujian" itself. This ancient city, once the mighty prefectural seat of Jianzhou, pulses with over three millennia of uninterrupted history. Its streets whisper tales from the founding of Fujian's first commandery, its first prefecture, and its first superior prefecture. Known undisputedly as the "First Prefecture of the Eight Min Regions," Jian'ou offers more than monuments – it offers an immersion into the enduring spirit of a civilization. Here, history isn't confined to textbooks; it resonates in the rhythm of daily life, the texture of weathered stone, and the aroma drifting from centuries-old kitchens. Footsteps Echoing Through Millennia Walking Jian'ou’s core is stepping onto the stage where Fujian’s story began. The weight of history is tangible, worn smooth into the very flagstones. Imagine Buddhist monks meticulously carving scriptures onto steles during the Tang dynasty, or Song administrators drafting decrees that shaped a region. This ground witnessed the birth of institutions that governed vast territories long before Fuzhou or Xiamen rose to prominence. The city’s layout, still discernible, reflects its former administrative grandeur. It’s a… -
4-Year Legacy: Students Reawakening Liuxi Paper with Digital Innovation
For four consecutive years, Guangdong Light Industry Polytechnic University students have journeyed to Lianma Village in Conghua. Their mission: resurrecting Liuxi paper, a near-lost craft where bamboo transforms into delicate sheets. Villagers greet them warmly, noting how these young innovators consistently bring fresh energy to the ancient settlement. Since 2022, the "Treasure Hunt Lianma" student team has woven academic rigor with cultural reverence, creating a sustainable bridge between campus and community. Their evolving strategy—from technical restoration to creative reimagination—demonstrates how youthful vision can transform heritage into living, breathing contemporary practice. Roots in Collaboration A formal partnership between the university's Materials School and Lianma Village established continuity. This framework enabled 17 professors and 28 technicians to provide ongoing support, moving beyond sporadic visits to embedded cooperation. Students adopted a "holiday immersion + routine assistance" model, ensuring consistent presence rather than fleeting involvement. During recent discussions, Professor Xie Guowei emphasized this sustained engagement as fundamental to their progress, allowing deep understanding of both the craft's intricacies and the village's needs. Their collaboration birthed unique educational initiatives. "Red Culture+" experiential tours now guide visitors through local revolutionary history using digital platforms, while integrating Liuxi paper motifs into thematic learning about integrity. Lotus and… -
Hundred Hanfu Enthusiasts Compete in Fangta Garden
On June 28, 2025, Shanghai’s Fangta Garden transformed into a portal through time. Over 110 hanfu enthusiasts gathered for Sohu Video’s "Li Yi Hua Xia" Hanfu Model Competition, their silk robes swirling amid 800-year-old pagodas and moon gates. This was no costume party—it was a deliberate revival of China’s sartorial legacy, where dynastic elegance met contemporary creative expression. Threads Through Time: The Stage is Set Fangta Garden’s Ming-era architecture provided the ultimate backdrop. Towering cypresses framed stone bridges, while the hexagonal Fangta Pagoda watched over contestants adjusting Song-dynasty beizi (褙子) jackets and Tang-style ruqun (襦裙) skirts. The garden’s moss-covered steles and lattice windows didn’t just complement the garments; they whispered stories of the artisans who once inspired them. As models prepared near the Nine-Dragon Wall, stylist Sheng Kaiyuan explained her Song tea-maid ensemble: "The linen changshan and pleated skirt mirror 12th-century practicality. This wine flask?" She lifted a celadon vessel. "A nod to Kaifeng’s tavern culture." Nearby, contestant Wei Shige tested the drape of her Tang daxiushan. "The gauze sleeves must float like poetry," she said, spinning until gold-embroidered phoenixes seemed to take flight. Weavers of Dreams: Crafting Identity Backstage, historical accuracy fused with personal narrative. Wei’s Tang outfit used… -
Hanfu's Global Embrace in China's Ancient Towns
Summer 2025 witnesses a cultural phenomenon reshaping China’s tourism landscape. From mist-shrouded villages in Anhui to canal-lined streets of Shaoxing (绍兴), international visitors are trading T-shirts for Tang dynasty robes. This sartorial shift transcends fashion—it’s a tactile dialogue with history. As Indian student Adnan explores Keqiao Ancient Town, his crimson-sleeved arms gesture toward stone bridges, embodying a silent conversation between eras. Beyond Instagram moments, this trend fuels local economies and rewrites cultural exchange. Threads of Curiosity Adnan’s journey began with a simple observation: flowing sleeves against smartphone screens. "At home, we see hanfu in documentaries," he shares while adjusting his linen sash. "Touching embroidered phoenixes makes legends tangible." His family’s Shaoxing base became a springboard to Keqiao’s silk vendors, where textures bridged his Indian heritage with Ming dynasty motifs. Near Huangshan’s Xixinan Village, Brazilian siblings Maria and Pedro discovered shared symbolism. "Our Carnaval feathers mirror these crane patterns," Pedro notes, tracing gold-threaded birds. Their guide contextualized each stitch: "Cloud collars symbolize heaven’s embrace," she explained, linking cosmology to craftsmanship. For German retiree Helga, the ritual itself resonated. Seated before a Qing-style dressing mirror, artisans transformed her silver braid into coiled palace hairstyles. "This combing ceremony," she reflects, "feels like ancestral… -
Hanfu and Mamianqun: Traditional Attires Become Viral Hits
In eastern China’s Anhui Province, ancient aesthetics are rewriting modern economic narratives. Tax data reveals a 7.4% surge in textile and apparel sales from January to May 2025, driven by the explosive popularity of mamianqun (horse-face skirts) and Hanfu attire. This resurgence isn’t mere nostalgia; it’s a cultural reawakening merging heritage craftsmanship with digital innovation, positioning Anhui at the forefront of China’s "guochao" (national trend) movement. Stitching Success The mamianqun, characterized by its pleated panels and symbolic motifs, has transcended historical reenactments to dominate mainstream fashion. Social media influencers and festivals like the Hefei Hanfu Carnival amplified its visibility, transforming local workshops into supply chain hubs. Artisans now blend traditional dyeing techniques with AI-assisted pattern design, cutting production costs by 30% while preserving authenticity. Anhui’s textile factories report 40% higher export orders for silk-blend fabrics, catering to Southeast Asian and European markets. Provincial tax incentives for heritage crafts further enabled small businesses to scale rapidly. As one Hefei designer noted, "Young consumers seek identity, not costumes—they’re investing in wearable history." Heritage Reimagined Beyond textiles, Anhui’s intangible cultural heritage fuels diverse industries. Ceramics infused with Longkiln techniques saw 8.5% revenue growth, while bamboo-woven handbags and lacquerware suitcases boosted box retail sales… -
2025 Beijing Boosts Cuisine to Spur Consumption
Summer's heat ignites Beijing's dining scene, but this year, traditional discounts take a backseat to cultural immersion. Restaurants report a 5% surge in both customers and revenue compared to last summer, driven by innovative blends of heritage, storytelling, and local flavors. From noodle workshops in bustling hutongs to panda-themed feasts and lakeside craft markets, eateries are transforming meals into multidimensional journeys. This shift responds to travelers craving authentic connections beyond taste, proving that Beijing’s culinary identity thrives when chefs become culture keepers. Noodle Literacy Takes Root At Fangzhuang 69 Noodle House, queues stretch longer as tourists master the art of eating Zhajiangmian (炸酱面). Servers demonstrate the "three-step ritual": coating noodles with oil, ladling rich soybean paste, and artfully arranging 12 vibrant seasonal toppings like shredded cucumber, radish, and young garlic. Patrons aren’t just eating; they’re decoding centuries of northern Chinese culinary tradition. Demand for cultural context is palpable. Over 40% of visitors now ask about noodle history and vegetable symbolism, prompting staff training in storytelling techniques. Waiters explain fermentation secrets of the savory brown sauce and the significance of seasonal toppings, even offering key phrases in multiple languages. This cultural appetite has tangible impacts. Monthly garlic consumption alone exceeds 15… -
2025 Paris Fashion Week: Chinese Stars Shine Brightly
Paris Fashion Week’s autumn/winter showcases witnessed an undeniable shift: Chinese celebrities commanded global attention with distinctive aesthetics and unapologetic individuality. Moving beyond traditional "ambassador" roles, stars like Wang Yibo, Xin Zhilei, and Dilraba delivered masterclasses in personal style, blending Eastern sensibility with avant-garde Western design. Their presence wasn't merely noted; it became the focal point of social media buzz and front-row photography, signaling a new era where Chinese influence reshapes high fashion narratives. From Wang Yibo’s (王一博) youthful reinvention to Xin Zhilei’s (辛芷蕾) sharp elegance and Dilraba’s (迪丽热巴) ethereal grace, each moment resonated far beyond the runway, cementing their status as true style innovators. Boyish Charm, Reimagined Wang Yibo’s arrival at the Chanel show shattered expectations. Gone was the aloof idol; in his place stood a sun-kissed, tousle-haired vision of relaxed sophistication. His artfully messy "lamb's wool" curls framed a face radiating ease, a stark contrast to previous polished looks. The choice of Chanel’s AW25 glittering boucle tweed jacket was inspired, its intricate craftsmanship amplified by playful touches: a single swallow brooch pinned low and layered COCO CRUSH rings. The ensemble masterfully balanced haute couture grandeur with an approachable, almost rebellious, boyish energy. His interaction with the crowd—removing sunglasses to… -
Why Chinese Dramas Can Never Seem to Get Emperors Right
From the moment Qin Shi Huang declared himself the first emperor in 221 BCE to the abdication of Puyi in 1912, China had more than two millennia of imperial history. Yet strangely enough, it wasn't until much later that Chinese audiences began seeing emperors on their screens. Before the 1980s, non-realist genres were few and far between on Chinese television—let alone any depictions of emperors. When Emperors Finally Entered the Frame According to media scholars, the earliest TV portrayals of emperors date back to 1982. That year, Shanxi TV produced Anecdotes of the Tianbao Era (天宝轶事), Shanghai TV aired Prince Qin Li Shimin (秦王李世民), and Hebei TV released Consort Yi (懿贵妃). All of these shows predate Nurhaci (努尔哈赤), a better-known 1986 drama by China Central Television (CCTV), which is often mistakenly believed to be the first of its kind on the mainland. On-screen emperors in Chinese TV dramas generally fall into two categories: the "official history" type and the "unofficial tales" type. Nurhaci is an example of the former. Directed by Chen Jialin—later crowned "the first director of Chinese historical drama"—the show laid out a grand, epic style that would set the tone for later historical blockbusters like Tang Minghuang,… -
When The Feud and A Dream Within A Dream Try Short-Form Tricks
Following the success of The Double (墨雨云间), Yu Zheng's heavily promoted The Feud (临江仙) has ignited the summer fantasy romance market. Riding on the momentum of Wonderland of Love, Huanyu TV seems to have found a new formula—recasting long dramas in the mold of short-form content. The strategy: emotional punch over plot depth, and a binge-friendly pace over traditional slow burn. An "immortal romance" centered on a so-called "marital war," The Feud drew both praise and backlash, yet undeniable buzz. Its iQiyi popularity index climbed past 9500, though whether it can break 10,000 remains to be seen. Written by Zhao Na and Ren Yanan, directed by Zhi Lei and Guo Hao, and starring Bai Lu, Zeng Shunxi, He Ruixian, and Chen Xinhai, the drama tells the twisted tale of Hua Ruyue (Bai Lu) and Bai Jiusi (Zeng Shunxi)—immortal sovereigns doomed to love, hate, and marry/divorce three times across realms. Promotion was intense. Within a day of airing, the show's index surpassed 9300, peaking at 9514 by day three. Yet buzz began to slow. Nonetheless, 1873 trending topics—152 on Weibo's Hot Search, 637 on the Hot Rising list, and 305 on the Entertainment list—kept attention strong. Yunhedata confirmed a 12% market… -
The Making of The Feud: Chatting with Director Guo Hao
Finally! The moment we've all been waiting for—the grand finale of The Feud aired! All the suspense and anticipation exploded in Episode 32. When Hua Ruyue travels back through parallel timelines, showing her mortal self everything Bai Jiusi has done... even though the past can't be undone, isn't making amends its own kind of perfect ending? That moment when they declared, "Never to be parted again, in heaven or on earth," melted away all those lingering "what ifs" for the audience! This xianxia series, built on "cross-temporal storytelling," shattered the usual BE (Bad Ending) vs. HE (Happy Ending) mold. The Feud pioneered its own PE (Perfect Ending) path. It's like finding a key to unlock emotional knots—not obsessing over philosophical questions of karma, or wrestling with clear-cut notions of right and wrong. It finds wholeness within regret, showing viewers that the courage to reconcile with yourself is the real power that transcends time and space. The finale's explosive buzz? That energy built up for weeks. Before launch, it smashed past 4 million advance viewers on just one platform. Once it aired, it broke records: "Highest premiere day heat ever on iQiyi (2025)," "Fastest to hit 100 million bullet comments," and…