Every summer marks a fierce battleground for the Chinese TV industry. And one quiet rule has become increasingly clear in recent years: if you're going to launch a big historical costume drama, summer is your moment. Since the "xianxia/costume drama restriction order" (a policy aimed at limiting the number of historical and fantasy dramas on air introduced in 2019) was put in place, period dramas have noticeably declined on mainstream channels. Among them, love-centric historical shows have seen a particularly bumpy ride. To stay relevant, creators have been experimenting—pushing for quicker pacing, short-form storytelling, and even adding game-like elements. But the results? Mixed, at best. These tweaks might create short-term hype, but they don't offer a long-term solution. Now that long-format dramas are shrinking across the board, the industry's looking for a win—something high-quality and widely appealing enough to restore confidence. And top-tier costume dramas are under even more pressure: they not only have to look good but also find new ways of storytelling, inject real cultural depth, and raise the production bar to win back their audiences. Enter The Glorious Blossoms, which aired in late June, produced by Huace Media. It's the follow-up to the popular series Flourished Peony…

"Against the backdrop of escalating conflicts and wars in our real world, revisiting The Legend of The Legend of Hei 2 hits differently: our world truly needs more of these beautiful yet clear-eyed 'fairy tales'." "Grandma! Grandpa! Your anime just updated!" After a six-year wait, The Legend of The Legend of Hei 2, the series countless "Hei-ologists" have been eagerly anticipating, is finally returning with a brand-new chapter. On July 18th, the animated film The Legend of The Legend of Hei 2 2 graced the big screen once more, six years after the debut of its predecessor. This homegrown animation, which began in 2011, has become an emotional anchor for many viewers over the past decade. The densely packed barrage of "My youth is back!" (爷青回, a nostalgic internet meme) flooding the screen at the start of every episode is a testament to its long journey alongside its audience. For many, The Legend of Hei 2 is more than just a soft, fluffy, and seemingly naive cat demon. He's a vivid character, a child growing gently yet steadily before our eyes. Let's turn our gaze back to 2011. Starting from the original web series, let's revisit and rediscover The Legend…

While the historical romance drama The Princess's Gambit (桃花映江山) was airing, all eyes were once again on its leading lady, Meng Ziyi. Affectionately called "Meng Jie" ( literally "Sister Meng") by her fans, she's become known as a "genuine, outspoken girl" whose refreshingly direct personality has helped her win over audiences. Now, role by role, she's establishing herself as a serious contender among the so-called "95 Flowers"—a term used in China to refer to leading actresses born after 1995. In the series, Meng plays Jiang Taohua, a character designed as "a strategist behind a sweet appearance." This contrast alone brought a sense of novelty to viewers. But it wasn't just the setup—Meng's natural and smooth performance actively disrupted the usual expectations surrounding female leads in costume idol dramas, allowing the audience to see the growth she's achieved on her acting journey. And this growth isn't just about refining how she plays a role—it's also reflected in how she's breaking out of her original fan circle. According to data from Detawen, after The Princess's Gambit premiered, the percentage of Meng Ziyi's viewers in the 31–50 age group rose significantly. That means her influence, once concentrated mainly among younger fans, is steadily…

The short drama boom has sparked a wave of new platforms, birthed standout mini-series brands, and brought many once-hidden creators into the spotlight. But where is this format headed next? What's the secret recipe behind viral hits? And with internet giants entering the arena, how will the short drama landscape shift? As one of the first Chinese companies to tap into the overseas short drama market, Crazy Maple Studio didn't just stumble into global success. As VP Nanya Peng puts it, "We're not newcomers to the international game." Back in 2017, Crazy Maple Studio entered the North American market through interactive storytelling games—specifically visual novel platform Chapters. That gave them years to get a feel for overseas user preferences before they ever shot a single drama. By August 2022, the company had launched ReelShort, a vertical-screen short drama platform built for audiences abroad. It was the first of its kind in North America. But from the beginning, their focus wasn't just on exporting Chinese stories—it was about striking a delicate balance between localization and globalization. And that balance? It's trickier than it sounds. In China, short dramas are all about plot-heavy storytelling and breakneck pacing. That kind of content exploded…

Remember Ne Zha? That monster hit smashed records, raking in a whopping 15.9 billion yuan globally (approx. $2.2 billion USD). It became the highest-grossing animated film ever worldwide, seriously highlighting the massive potential of Chinese animation. Fast forward, and the summer movie season has become the key battleground for animated flicks. Bilibili is stirring things up with The Little Monster of Langlang Mountain, hitting right at the heart of youth culture. Then you've got Light Chaser Animation continuing its streak of giving classic stories a modern twist with Curious Tales of a Temple. And don't forget The Legend of Hei 2 (罗小黑战记2), built from the ground up with global audiences in mind. Why all the buzz? And what do these films tell us about where Chinese animation is headed? What we're seeing is a shift. Chinese animation isn't just leaning on one big name anymore. It's building a much richer, more varied scene. Think back ten years–Chinese cartoons barely made up 15% of summer box office. When Monkey King: Hero is Back exploded onto the scene, it felt like a lone warrior breaking through. Then came Ne Zha, rewriting the rules again during summer with over 5 billion yuan. It…

Let's rewind to 2019. Ling Cage: Incarnation Season 1 dropped as China's first original "post-apocalyptic wasteland" anime. Its bold concept and massive world-building instantly grabbed fans. Fast forward to now—Season 2 just landed, painting a new kind of survival story. And honestly? The quality hasn't missed a beat. Here's the buzz: A live-action Ling Cage series is in the works. Let's be real—Chinese TV's been stuck recycling the same ideas lately. Truly fresh stories? Rare. A hardcore, gritty wasteland tale like this hitting live-action? That's uncharted territory. It's not alone, either. Other unique books and animations are getting adapted too. Could this wave finally refresh things? But here's the real test: Will Ling Cage's story even work on screen? In a ruined future, humanity clings to survival inside a floating fortress called the "Lighthouse," battling the deadly Maya Ecosystem ravaging Earth. Season 1 followed the "Hunters"—teams scavenging the toxic surface for supplies while fighting mutant horrors called Corrupted Creatures. Season 2 shifts gears, introducing Dragon Bone Village: a settlement built by surface survivors. They're still under the Maya Ecosystem's shadow, but compared to the Lighthouse's cold, class-driven tyranny? This place breathes freedom. Ling Cage's magic lies in its world—a fusion…

When seven core creators sat down together for an interview, it was Light Chaser Animation's idea. Six directors helm this anthology film, pushing creative boundaries after their Tang dynasty epic's success. Over the past decade, this studio has evolved from an independent workshop into a leading force in Chinese animation. Unlike many studios, Light Chaser embraces a collaborative approach. Different directors helm their projects, new talent regularly steps into the director's chair, and dedicated story development teams work within an established pipeline. It's filmmaking by committee, in the best sense. Following the massive success of Chang'an, the team faced a crucial decision for their next project. They chose a bold path. Their new film, Curious Tales of a Temple, breaks the mold as an anthology–directed by six different filmmakers. Why not stick with the proven formulas of Chang'an? How could six distinct chapters feel like one cohesive film? How did they achieve stunning visual styles inspired by felt art and Song Dynasty paintings? Driven by these questions, I sat down with the seven creators (six screenwriters and the producer). Our conversation became a chance for them to reflect on their craft. Story Selection & Unity Curious Tales of a Temple…

It was 1:30 in the morning. Slightly tipsy from fatigue, Li Yitong still faced the camera with energy and a smile, wrapping up her final interview of the day — her 18th consecutive working hour during a packed publicity schedule. Even after such a long day, she didn't slack off in front of the camera. She tried her best to bring something new to every single interview, even when the questions were basically the same. She would shift the focus in her answers, trying to offer a different angle each time. On top of that, she instructed her team to buy late-night snacks for all the reporters present — and not just any random food. She only ordered things she had personally tried and liked, then shared them with everyone. To be able to manage things down to such small details, to make sure everyone is looked after, and still give her all — that's Li Yitong. And this, honestly, is just her default mode. Actress Ling Meishi, who is signed under the same agency as Li Yitong, has often been "taken care of behind the scenes"by her. Once, while filming in Hengdian, during a startup banquet for a new…

That breath of fresh air in period dramas? A Dream Within A Dream just wrapped up—and it did something rare: it broke the tired rules while making us laugh and cry. Right out the gate this summer, it grabbed attention as the frontrunner among historical shows. Its trick? A clever "story-within-a-story" setup that pulled viewers behind the curtain of its own creation. Then came the accelerated finale. Every "cardboard character" woke up, shattered their scripted chains, and steered both story layers toward a proper happy ending. That move? Pure genius—sharp, funny, and weirdly touching. Trying to pin this show to one genre is hopeless. If I had to force it: A modern woman crashes into a script, hijacks her fate, and inspires her 2D co-stars to grab free will. An "ambition-only" actress melts her own rules and falls hard. By roasting tired tropes, it stitches together a new vision for costume dramas—breaking the mold to rebuild it. No wonder fans rallied behind it. We've all suffered through enough paint-by-numbers historical romances. Scrolls became our "proxy voice"—even swinging the knife at lazy writing for us. That cathartic chaos? Like hiring a top-tier real paid online arguers when you're outmatched in a…

The ancient capital of Chang'an, a jewel of the Tang Dynasty, becomes a battle ground between light and shadow in the highly anticipated drama Moonlit Reunion (子夜归). Head Exorcist Mei Zhuyu (Xu Kai) and aristocratic heiress Wu Zhen (Tian Xiwei) navigate a perilous dance of love and duty, their fates entwined by supernatural forces threatening the empire. Blending meticulous historical detail with Chinese mythical lore, this series promises a visual and narrative feast, redefining fantasy storytelling through its clash of human resolve and ancient magic. Tang Dynasty Mythos Reborn Chang'an's bustling streets hide eerie disturbances—whispers of spectral sightings and unnatural occurrences. Mei Zhuyu (梅逐雨), the stoic Head Exorcist, investigates these anomalies, declaring, "Mimicking form, imitating essence—deviations signal demonic presence." His pursuit leads him to Wu Zhen (武祯), whose playful aristocratic facade masks a startling truth: she inherits the power to transform into a feline guardian of the supernatural underworld. Their initial confrontation simmers with tension, a magnetic pull complicating their opposing missions. The resurgence of the Eternal Dawn Palace, lost for centuries, deepens the mystery. This celestial structure's reappearance fractures alliances and unleashes dormant evils, forcing Mei and Wu to question loyalties. The series revitalizes historical fantasy by weaving Tang…

Episode 10 of Singer 2025 delivered a seismic shift in the competition. Broadcast on July 18th, the episode saw record-breaking real-time ratings for Hunan Satellite TV, peaking above 1% as viewers tuned in for a night of exceptional performances. The stakes soared higher with the unexpected near-elimination of a favored contender, setting the stage for a fiercely unpredictable final stretch. Every vocalist delivered career-defining moments, transforming the leaderboard and fueling intense debate about the ultimate winner. Leaderboard Reshuffled Huang Liling (黄丽玲) claimed her first victory with a powerhouse ballad that showcased her signature vocal control and emotional depth. Her rendition captivated both the live audience and viewers, cementing her status as a genuine championship threat. Alicia secured second place with a technically flawless performance blending soul and contemporary pop, demonstrating her international appeal. Her stage presence and vocal precision drew widespread acclaim. Li Jiawei (李佳薇) took third with a dramatic, theatrical interpretation that highlighted her versatility. Her ability to convey complex narratives through song remains unmatched this season. Meanwhile, Single Pure, a previous frontrunner, plummeted to sixth place despite a hauntingly beautiful performance of Stefanie Sun’s "Began to Understand." Her stripped-down arrangement emphasized raw vulnerability, yet failed to resonate with…

Zhao Lusi (赵露思) unveils a transformative visual identity in her latest magazine feature. The 25-year-old actress trades her signature flowing locks for a sharp chin-length cut, pairing it with a structured black bustier gown that accentuates her silhouette. Shot across varied settings—from minimalist studios to ethereal underwater scenes—these images capture her experimental shift from sweetheart roles to avant-garde fashion statements. Released on July 21, the editorial sparks conversations about reinvention versus authenticity in celebrity image-making. Stylistic Departure Zhao Lusi’s cropped hairstyle marks a decisive break from her familiar long tresses. The blunt cut frames her face with geometric precision, complementing the sculptural neckline of the black bustier dress. Cinched at the waist, the gown channels vintage Hollywood glamour while modern metallic accessories add edge. In one frame , she stands against botanical backdrops, merging organic textures with sleek tailoring. The second look features a white draped gown captured mid-movement underwater. Submerged fabric billows around her, creating ghostly trails of translucent silk. This aquatic theme continues with a close-up shot highlighting submerged facial expressions—eyes closed, features serene yet detached from her usual animated persona. Contrast defines the third ensemble: a form-fitting black sheath emphasizing minimalist lines. Lit dramatically against dark backgrounds,…

Coroner’s Diary (朝雪录), the captivating historical mystery drama adapted from Bu Yue Qian Zhuang's novel, has gripped audiences with its tale of Qin Wan (秦莞), the "Ghost Hand Coroner" (Li Landi), and Prince Yan Chi (Ao Ruipeng) unraveling conspiracies and seeking justice. Amidst the intricate plots and striking leads, Zhang Mingbo's (章明伯) portrayal of Zhan Yang (展扬), Prince Yan Chi's steadfast bodyguard, emerges as a quietly powerful force, demonstrating the actor's expanding versatility beyond his modern crime drama roots. The Silent Catalyst Zhan Yang operates primarily within Prince Yan Chi's shadow, embodying the archetype of the loyal retainer. Yet, Zhang Mingbo ensures the character transcends mere background presence. Zhan Yang functions as the narrative's connective tissue across multiple case units. His sharp observation skills and decisive actions frequently provide crucial breakthroughs, propelling the central investigative duo forward when paths seem blocked. This role demands efficiency, and Zhang Mingbo delivers precisely that, ensuring every appearance counts. The relationship between Zhan Yang and Prince Yan Chi forms a compelling dynamic. Zhang Mingbo portrays not simple subservience, but a bond forged in mutual trust and battlefield understanding. Their silent communication speaks volumes, conveying years of shared experience and unspoken loyalty. This depth transforms…

In Chinese historical dramas, the oil-paper umbrella transcends mere prop—it becomes a silent narrator of elegance. Eight leading actresses have woven this artifact into iconic moments, blending tradition with character depth. From misty riverbanks to snow-dusted courtyards, their interpretations span ethereal poise to defiant strength, proving the umbrella’s timeless power in visual storytelling. Yang Mi Fifteen years after her breakout role as Tang Xuejian (唐雪见) in Chinese Paladin (仙剑奇侠传), Yang Mi’s (杨幂) relationship with the oil-paper umbrella has evolved alongside her career. In The Dream of Red Mansions, her early portrayal radiated youthful mischief, the umbrella a playful extension of her character’s restless energy. By Brotherhood of Blades (绣春刀), maturity transformed her stance: as painter Bei Zhai (北斋), she cradled the umbrella like a scholar’s brush—deliberate, grounded, a quiet counterpoint to her earlier vibrance. Her 2025 collaboration with People’s Artists magazine marked a full-circle renaissance. Against ink-wash backdrops, the 39-year-old balanced the umbrella with regal ease, merging Ming Dynasty-inspired tailoring with contemporary minimalism. No longer just an accessory, it framed her as a custodian of heritage—sturdy yet fluid, much like her own artistic journey from ingenue to industry pillar. Zhao Liying Zhao Liying’s (赵丽颖) umbrella narratives trace her path from…

From provincial heroine to global icon, Zhao Liying’s (赵丽颖) appointment as Givenchy Beauty’s first Chinese global spokesperson marks a cultural watershed in luxury branding. Her journey mirrors the characters she embodies – resilient, sophisticated, and unapologetically authentic. The Unstoppable Ascent Zhao Liying’s trajectory defies conventional stardom. Emerging from rural Hebei province, she transformed early criticism about her "rustic" image into a narrative of reinvention. Roles like Minglan in The Story of Minglan (知否知否应是绿肥红瘦) and Xu Banxia in Wild Bloom (风吹半夏) showcased her ability to portray women navigating patriarchal systems with quiet strength. This artistic authenticity resonates beyond screens. Her 70 million-strong fanbase, who flooded social media with "Finally!" upon her Givenchy announcement, see their own struggles reflected in her perseverance. Her evolution parallels China’s shifting beauty ideals. Where luxury brands once exclusively favored Western or ethnically ambiguous faces, Zhao’s distinctly Chinese features – her almond eyes and porcelain complexion – now front a Parisian maison. Givenchy Beauty CEO Romain Spitzer highlighted her "independent confidence and elegant charm," qualities mirroring the brand’s haute-couture heritage. The campaign, shot near Givenchy’s historic Georges V Avenue atelier, positions Zhao not as an outsider, but as an integral thread in the brand’s tapestry. The visual…

The resurgence of Republican-era aesthetics in contemporary Chinese cinema has become a visual feast, where costumes transcend mere clothing to embody character essence. Leading actresses of the post-85 generation are redefining historical narratives through meticulously crafted wardrobes, blending tradition with modern sensibilities. Wang Churan’s (王楚然) haunting elegance, Liu Yifei’s (刘亦菲) timeless grace—each ensemble stands as a silent narrator of turbulent times. This sartorial renaissance not only revitalizes period dramas but elevates them into cultural conversations, proving that fabric and silhouette can articulate emotions words often fail to capture. Visual Poetry in Motion Wang Churan’s transformation in Zhe Yi Miao Guo Huo (这一秒过火) epitomizes the power of Republican-era costuming. Her midnight-black gown and wide-brimmed hat create a chiaroscuro effect, sharpening delicate features into ethereal relief . Yet it’s her moon-white qipao that etches itself into memory: silk whispering against grey-brick backdrops, slit skirts revealing pearl-hued stockings, and jade bracelets clicking like metronomes to her movements. The ensemble merges restraint with sensuality—a collar clasped to the throat contrasting with the fluidity of draped sleeves. Liu Yifei’s legacy as Bai Xiu-zhu (白秀珠) in The Story of a Noble Family (金粉世家) remains unmatched, her teenage portrayal still shaping Republican archetypes. Decades later, her ability…

A deadly legacy from China’s ancient Wu Kingdom era resurfaces in the suspense thriller Qi Gen Xin Jian (七根心简). Starring Liu Haocun (刘浩存) as Mu Dai (木代) and Song Weilong (宋威龙) as Luo Ren (罗韧), the drama follows a team racing against time to contain seven supernatural artifacts. These relics, born from celestial anomalies and human sin, threaten to activate a cataclysmic ritual. The artifacts demand blood, manipulate minds, and transform bearers into vessels of primordial evil. With each relic requiring seven sacrifices, the hunters become the hunted in a battle spanning centuries. Oracle Bones Turned Deadly During the Wu Kingdom period (1046–771 BCE), shamans recorded grave sins on oracle bones—turtle shells and animal scapulae used for divination. Seven specific bones documented heinous crimes: murder, betrayal, sacrilege, and others lost to history. These artifacts gained unnatural power during a rare celestial event when the Big Dipper’s alignment emitted cosmic energy. The charged bones developed abilities to control thoughts, amplify malice, heal fatal wounds, and corrupt souls. They became known as the "Heart Slips," each representing one star of the Big Dipper constellation. A containment method emerged called the "Phoenix Blood Encirclement." By trapping a Heart Slip and using blood from…

Zhang Liangying’s (张靓颖) gold-rimmed glasses and hip-swaying performance of viral song Ninety Thousand Words ignited both social media frenzy and artistic debate. The acclaimed singer’s deliberate shift toward internet culture—once considered territory for online influencers—challenges rigid hierarchies in entertainment. As her concert footage spawned millions of imitations, critics questioned whether such "influencer-style" acts diminish a star’s prestige. Yet this moment reveals deeper currents: the evolving symbiosis between high-artistry stages and algorithm-driven platforms. The Viral Alchemy of Performance Zhang’s transformation began with a televised appearance where her "forbidden charm" aesthetic—strict blazer, sharp eyewear—contrasted dramatically with the song’s provocative choreography. Audiences hailed it as "dimensional mastery," recognizing how her technical precision elevated a trending track. Professional vocal control and decades of stagecraft lent the routine an unreplicable depth. Within hours, amateur recreations flooded Douyin yet consistently fell short. Her background as a classically trained vocalist created an unbridgeable gap. Fitness discipline and movement economy allowed subtle gestures to convey complexity where influencers relied on exaggeration. When Zhang transplanted the act to her Hefei concert, multi-angle smartphone recordings amplified its reach. This demonstrated a new paradigm: staged artistry fueling online trends, which in turn drew audiences back to live performances. The loop between…

The landscape of gaming often celebrates the future, yet a bold new title rewinds time with breathtaking artistry. Shenzhou Saga: Three Kingdoms (三国望神州), developed by Kwaiy’s "Flicker Universe," defies modern visual tropes. Instead of hyper-realism or anime vibrancy, it drapes the storied Three Kingdoms era in the ethereal cloak of Chinese ink-wash painting. This isn’t mere nostalgia—it’s a renaissance of Hanfu (traditional Han attire), reimagined through fluid strokes and subtle gradients, challenging players’ perceptions of historical immersion. As warriors stride through misty battlefields and scholars ponder amidst bamboo groves, the game proves tradition can feel revolutionary. Ink-Wash Reimagines History Shenzhou Saga: Three Kingdoms’s visual identity is its manifesto. While competitors favor saturated colors or 3D spectacle, this game embraces monochrome elegance. Mountains dissolve into washes of gray; armor gleams like wet ink on parchment. The Hanfu designs—flowing robes, wide sleeves, intricate sashes—are rendered with deliberate restraint. Shadows bloom like ink blots, and details emerge through negative space, evoking classical scrolls. This aesthetic isn’t decorative; it heightens emotional gravity. A lone general surveying a bloodied ridge feels less like a pixelated avatar and more like a brushstroke of tragedy. Historical fidelity anchors the artistry. Developers pored over Han and Jin Dynasty…

The animated comedy Nobody's Journey to the West (浪浪山小妖怪), arriving in cinemas nationwide on August 2. Instead of the revered monk and his powerful disciples, the spotlight falls on four endearing outcasts from the bottom rungs of the monster world. Zhu, a resilient pig monster; Gua, a down-on-his-luck frog spirit; Huang, a hyper-efficient weasel demon; and Xing, a timid gorilla creature, stumble into impersonating the famous pilgrims. Their haphazard mission, sparked by necessity and audacity, promises a road trip filled with absurd mishaps, surprising camaraderie, and the quest for something more than just scriptures. The Ragtag Crew Assembles Zhu, the pig monster, has spent years navigating the frustrations of Langlang Mountain life. Persistent despite constant setbacks, his sharp mind and restless spirit yearn for significance beyond menial tasks. When the idea strikes to pose as the legendary pilgrims, it's Zhu's boldness that drives the plan forward. He grabs a rake, declares himself the leader, and convinces his unlikely comrades that this chaotic scheme is their best shot at a better story. Gua, the frog spirit, finds himself unexpectedly unemployed after years spent scrubbing pots deep within a mountain cavern. His easygoing nature and knack for finding humor in the bleakest…