The first Luochang Chinese Hanfu Show (洛裳华服·赏), as one of the new highlights of the 18th ChinaJoy, has successfully concluded at the same time as ChinaJoy.
The scene is beautiful, the model clothes are gorgeous and gorgeous, and the show form is refreshing. The wonderful performances of the Luochang Chinese Hanfu Show are still vivid in our mind, become a major event of ChinaJoy in 2020.
At the show site, exquisite Chinese Hanfu costumes, the first catwalk built, and the addition of lighting and sound effects attracted many viewers to stop and watch consciously and orderly.
In addition to the runway show, the Chinese Hanfu brands on display in Hall N5 are also the beautiful scenery of their own. With the revival of Chinese traditional culture and the trend of integration with the world culture, ChinaJoy for the first time absorbed the elements of Hanfu and provided the audience with the opportunity to understand and have close contact with the diversified costume culture as a display platform.
It is worth mentioning that HengYuanXiang (恒源祥), a long-established Chinese brand, participated in the exhibition for the first time and brought Chinese high-fashion “Haipai HuaFu” to the scene, mixing “traditional culture personality” and “young fashion trend”, as a new trend.
In recent years, there has been a quiet craze for Hanfu among young users, attracting much attention. From a small group of inner circle culture to the current trend outside the circle, the craze for Hanfu has also led to the rapid rise of a number of industries in the name of “national style” and “ancient style”, and in turn, stimulated the mainstream social aesthetics and fashion trends.
At this year’s ChinaJoy, Hanfu can be seen everywhere in the exhibition hall. ChinaJoy as one of the most famous and influential industry benchmarks and annual events in the global digital entertainment industry, the launch of the first-ever Luochang Chinese Hanfu Show module in 2020, is the best reflection of keeping up with the times.
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