Hanfu, the traditional attire of the Han Chinese, has seen a resurgence in popularity, with enthusiasts embracing its elegance and cultural significance. A notable trend within this resurgence is the rise of "co-branded Hanfu," which refers to Hanfu garments created in collaboration with well-known brands or intellectual properties (IPs). But this trend raises a critical question: Is co-branded Hanfu a genuine cultural collaboration that benefits both the Hanfu community and the IPs, or is it merely a way to exploit consumers? The Appeal of Co-branded Hanfu: A Consumer Perspective When it comes to purchasing co-branded Hanfu, how strong is the consumer desire? To gain insight, I spoke with several Hanfu enthusiasts, or "tongpao," and discovered a common theme: they generally do not buy Hanfu solely for the collaboration. Instead, their purchase decisions are driven by the design's aesthetics and the garment's cost-effectiveness. One enthusiast mentioned, "I won't buy Hanfu just because it's co-branded. I'll only buy it if it looks good and is reasonably priced." This sentiment highlights a significant issue in the co-branded Hanfu market: many of these garments are overpriced and of poor quality. Additionally, some designs stray so far from traditional Hanfu that they can barely be…

In the midst of scorching summer heat, a revival of ancient elegance is sweeping through modern Chinese fashion. Hanfu, traditional clothing dating back thousands of years, is experiencing a renaissance like never before. Known for its loose, comfortable fit and breathable fabrics, Hanfu has become the attire of choice for many seeking both style and comfort during the sweltering months. A Summer of Hanfu Sales Surge The resurgence of Hanfu during the summer months isn't just a fashion trend; it's a cultural phenomenon. Compared to previous years where the focus was on adhering strictly to traditional forms, today's Hanfu enthusiasts are embracing a trend of "mix and match." This movement blends elements of ancient attire with contemporary fashion, making Hanfu not only a statement of cultural pride but also a versatile wardrobe choice. Since the spring season, sales of Hanfu and modern Chinese-style clothing have skyrocketed. Figures from the first quarter of the year show impressive growth, with Caoxian, known as a hub for Hanfu, reporting sales reaching 19.8 billion yuan. On platforms like Douyin's e-commerce, Hanfu sales saw a staggering 389% increase year-on-year just before the May holiday. The recent "6.18" sales event on JD.com witnessed Hanfu category sales…

In the scorching heat of summer, the flowing robes and elegant skirts of Hanfu have captivated consumers like a cool breeze, sweeping into their hearts with their loose and airy designs. Since spring this year, Hanfu and its modern derivatives have continued the momentum from last year's popularity surge. Data indicates that in the first quarter of this year, Hanfu sales in Cao County's (曹县) "Center of the Universe" reached a staggering 1.98 billion yuan. Prior to the May Day holiday, e-commerce sales of Hanfu surged by 389% year-on-year. During the "6.18" promotion, sales of Hanfu on JD.com increased by over 9 times compared to the previous year, with new Chinese-style clothing seeing a growth of over 7 times. The trend isn't confined to online platforms alone; offline stores are also experiencing the Hanfu wave. At Beijing's Bairong World Trade Center, a children's clothing store owner told China Business News that children's Hanfu has been particularly popular this spring and summer. Some children even expressed their desire for Hanfu as gifts for Children's Day. "At our store, the foot traffic has been exceptionally high since opening day," a salesperson at Han Shang Hualian's (汉尚华莲) Beijing APM store told reporters. The…

The Modern Hanfu Enthusiast Sensen, a Hanfu enthusiast born after 1995, regularly finds herself glued to her phone, watching Hanfu live shopping sessions on Douyin (the Chinese version of TikTok), even though her wardrobe is already bursting with various styles of Hanfu. "Last year, the Ma Mian skirt was in vogue, but this year, it's all about the new Chinese style," she says, making another purchase as a model twirls in her screen. In recent years, there has been a comprehensive revival of traditional Chinese culture, and Hanfu, which was once confined to niche circles, has become a new fashion trend. More young people, like Sensen, are being introduced to Hanfu through platforms like Douyin, experiencing a journey from unfamiliarity to curiosity, eventually embracing and promoting Hanfu culture. The Meteoric Rise of Hanfu A recent report by the Innovation and Entrepreneurship Center at Peking University HSBC Business School and the Zhiwei Research Institute highlights the explosive growth of Hanfu enthusiasts, with the number of aficionados expanding more than 30-fold over the past decade, reaching 9.98 million in 2023. The increasing demand has turned various e-commerce platforms into crucial venues for Hanfu purchases. By 2024, the market size for Hanfu in…

In the heart of Cao County, a quiet revolution has been underway, transforming the fortunes of its youth through an unexpected avenue: Hanfu, traditional Chinese clothing. For decades, opportunities for young locals to break into wealth creation were limited without powerful connections or resorting to less savory means. However, against the odds, Qin Shuo carved out his path to success. From Factory Floors to Fashion In 2016, Qin Shuo, then 18, abandoned his studies and ventured to Beijing as a factory worker crafting paper boxes. The monotony pushed him to seek more fulfilling work, leading to a stint as a car salesman. Despite trying his hand at various roles, including selling Chery and Honda cars, he found himself dissatisfied and struggling financially. Returning home to Cao County in 2019, Qin Shuo stumbled upon an opportunity in Hanfu. Initially a sideline to earn extra cash, Qin Shuo quickly recognized the burgeoning demand for original Hanfu designs. His first attempt, albeit with a steep learning curve and initial setbacks, eventually paved the way for his entrepreneurial breakthrough. Seizing the Hanfu Market Qin Shuo’s early forays into selling Hanfu were modest, starting with a few designs sourced from friends. His persistence paid off…

In the heart of Luoyang, a city steeped in ancient Chinese culture, lies a revival movement that's reshaping how people perceive traditional attire. Here, amidst the bustling streets and ancient monuments, the art of Tang Dynasty attire, or Hanfu, is experiencing a renaissance that goes beyond mere fashion—it's a cultural statement. The Late Tang Experience My unexpected journey into the world of Late Tang fashion began innocuously enough in Luoyang's Justice Street (正义街) , at the "Buwan Guofeng Studio (不晚国风工作室)". Here, I met Nanjie, a restoration stylist, and her apprentice Pinglan. What started as a simple interview quickly transformed into an immersive experience as they recreated a Late Tang ensemble on me. Drawing inspiration from popular Tang Dynasty patterns and makeup styles seen in Dunhuang murals, they meticulously adorned me with the iconic elements: a towering hair bun adorned with floral hairpins, delicately arched eyebrows, intricate forehead ornaments, and a cherry blossom-like smile. The ensemble was completed with a chest-high ruqun adorned with classic Tang motifs—a stark contrast to my worn-out Converse sneakers from Beijing. Once dressed, I, along with the photographer, Nanjie, and Pinglan, embarked on a stroll down Justice Street. In Luoyang, much like in Xi'an, the entire…

Nowadays, the Mamian skirt is increasingly integrated into our sight and life. Under such a trend, many people are eager to own their desired Mamian skirt. Let's follow Hanfu Shidai and take a look at the details to consider during the process of selecting and styling a Mamian skirt. 1 - Selection Stage Step 1: Size Firstly, choosing the right size that fits the body curves is crucial for the perfect outfit. Like a suit, a Mamian skirt can be chosen according to a size chart or customized. Whether you are selecting from a size chart or opting for customization, the main standards to measure are height, waist, and hips. These measurements will influence the choice of skirt length, waist length, and sweep circumference. If we choose to shop online, sellers often provide a size chart for customers to make their selection. By comparing the chart, you can choose according to your size information. If opting for customization, you can first provide the seller with your waist, hip, and height information for reference. Then, based on your needs, negotiate with the tailor to decide the width of the skirt door, the length of the skirt waist, and the skirt length. Generally,…

Mamian skirt, Qixiong dress, and the hundred-pleat skirt; wearing traditional Hanfu has become a new trend in public attire in recent years, whether it be for sightseeing, wedding ceremonies, shopping, friend gatherings, and various other occasions. The "Hanfu craze" continues to rise, blending tradition with modernity, activating cultural resources, igniting the consumer market, and driving industrial development. In recent years, Hanfu has gradually gained popularity among the younger generation, with their youthful expression and fashionable presentation bringing Chinese traditional culture into daily life in a tangible and palpable form. The long-standing Chinese traditional clothing culture embodies a blend of Chinese aesthetic interests, reflecting not only a consumer choice but also the Chinese people's love for outstanding traditional culture.   Demand exceeds supply During the Spring Festival and Lantern Festival of the Year of the Dragon, the activity of "wearing Chinese costumes for free to visit the Confucian Temples" in Qufu City, Jining, Shandong, has been well received. Wang Chunling, a visitor from Liaoning, traveled a long distance with friends to play here, attracted by the lively atmosphere of night tours in the ancient city of Qufu and folk performances, and dressed in Hanfu to join the parade. This year, garments…

In the rich cultural heritage, Hanfu and traditional Chinese instruments are not just symbols of China's long history; they are also bridges that combine modern aesthetics with traditional charm. This article will guide you through how to integrate nine typical Chinese traditional musical instruments into the art of Hanfu photography, showcasing their unique cultural significance and visual impact. From the tranquil elegance of the Guqin to the flutes, each musical instrument can add a unique charm to Hanfu.   1 - Guqin The Guqin, also known as the Yaoqin, Yujin, or Seven-stringed zither, is a traditional Chinese plucked string instrument with a history of over three thousand years. The Guqin has a wide range of tones, deep timbre, and lingering resonance. It is recorded in ancient texts that Fu Xi made the qin, and there are legends of Shennong, the Yellow Emperor, Tang Yao, among others, being involved in the creation of the instrument. Emperor Shun set the qin to have five strings, King Wen added one string, and King Wu defeated King Zhou and added another string to make it seven strings. This demonstrates the long-standing and profound cultural heritage of the ancient Chinese Guqin. There are over 3360…

Before the Spring Festival, "Judge Dee's Mystery" officially premiered. This is the second series after 2010's "Detective Dee" to feature Di Renjie as the main character, vividly portraying his meticulous investigative abilities. While it may not have the original cast, it can be considered a revival of the classic IP of Di Renjie. However, audience data indicates that viewers seem somewhat unconvinced by this incarnation of Di Renjie. Currently, "Judge Dee's Mystery" has accumulated a total valid viewership of 287 million, which, for a series of this scale, can only be described as average. Coincidentally, "Sword and Fairy 4" and the adaptation of "Chinese Paladin 6" titled "Sword and Fairy" also premiered around the same time. Both are derived from the classic IP "Xian Jian Qi Xia Zhuan (Chinese Paladin)." As cherished memories for numerous viewers, "Chinese Paladin" and "Chinese Paladin 3" are untouchable classics. Naturally, viewers will scrutinize these two series with a critical eye. Presently, "Sword and Fairy 4" has a Douban rating of 4.3, while "Sword and Fairy" has a rating of 5.0, both receiving lukewarm reviews. In recent years, the revival and development of classic cdrama IPs (Intellectual Property) extend beyond Di Renjie and the Chinese…

Novels with farming themes are common, but dramas with farming as the main theme are rare, especially in the realm of fast-paced and emotionally-driven micro dramas. The fast-paced nature of micro dramas distances them from traditional theater and brings them closer to short videos. Therefore, whether in landscape or portrait mode, revenge, suspenseful twists, and intense tragic love stories dominate, allowing viewers to quickly satisfy their dopamine cravings. However, for creators, it is easy to fall into the vortex of homogenization. Recently, a fresh and uniquely presented micro drama called "Invincible Stepmother" on Youku has caught the attention of many micro drama enthusiasts. As drama fans have said, for the first time in a micro drama, the female protagonist travels back to ancient times not to pursue love or engage in political machinations, but to earnestly raise children and make money through business ventures in the countryside. "Invincible Stepmother" is adapted from the novel "Chuan Cheng Si Ge Tuo You Ping De E Du Hou Niang" by Fanqie novel. It is also a key project of Youku's micro drama development plan. The female protagonist, Chi Yue (played by Jin Meichen), was originally a martial arts star who accidentally transmigrated into…

In the rich tapestry of Chinese history, traditional clothing is not just a matter of fabric and fashion; it's a vivid reflection of cultural values, social hierarchy, and artistic expression. Among these historical garments, the Hanfu Warring States Robe stands out as a symbol of elegance and a repository of stories from a time when China was divided yet culturally vibrant. This article delves into the mesmerizing world of the Hanfu Warring States Robe, a garment that encapsulates the essence of an era marked by turmoil, sophistication, and enduring legacies. In this journey through time, we will explore the origins and evolution of the Warring States Robe, its significance in the broader context of Hanfu and Chinese history, and how this ancient garment continues to influence modern fashion and cultural identity. Join us as we trace the golden threads of history, discovering the timeless elegance and profound symbolism embodied in the Warring States Robe.   What is Warring States robe? The Warring States robe, literally speaking, refers to the robes and garments from the late Eastern Zhou Dynasty and the Warring States period. The main reference for the current Warring States robe on the market is the cultural relics from…

One of the most challenging seasons for dressing is undoubtedly autumn and winter. When facing cold weather, how can we cleverly match Hanfu or Han-style fashion, both beautiful and practical, without sacrificing warmth? In the ancient Chinese civilization, the ancients had already designed and paid attention to the colors, wearing methods, fabrics, and other aspects of winter clothing, forming a systematic traditional dress culture. Today, we can draw inspiration from the wisdom of our ancestors and skillfully apply it to modern winter Hanfu, adding a touch of classical elegance to the overall outfit. The most important secret about the color and wearing methods of ancient Chinese winter clothing is layering and matching from the inside out. If we take the five colors as the main palette, we generally follow the principle of darker on the outside and lighter on the inside or vice versa. Dark colors such as pomegranate red, deep purple, dark green, jet black, and yellowish brown are suitable for outerwear, while lighter colors such as rosy red, sky blue, emerald green, charcoal gray, and apricot yellow are suitable for the inner layers. If you want a more distinctive look, you can also choose more vibrant colors for…

The hanfu culture is no longer just a celebration for a small group of people; an increasing number of ordinary individuals are now sharing their hanfu experiences through creative short videos, integrating hanfu into their daily lives. At the same time, the seemingly unrelated realms of hanfu and fashion have also begun to merge. Hanfu covers in fashion magazines have sparked discussions within the hanfu community, fashion circles, and academic circles alike. Among them, we can find replicas, traditional designs, and fusion styles of hanfu. Dongjin Shangyu has compiled a collection of fashionable magazine spreads featuring hanfu throughout the years for you.   Hanfu in 2013 "FHM" Ten years ago, social networks were not as active as they are today. However, even at that time these three photos broke through the aesthetic norms of the hanfu community and even attracted attention from the media industry. One of these works was used as a cover photo in Issue 112 of "CHINESE HERITAGE" magazine. At that time, Yu Lingyuan was responsible for this photoshoot and said: "The structure of Western suits is similar to Western sculpture - it is very complex in terms of craftsmanship and has a three-dimensional quality. However, what…

Vocab of Wrapped Flower Wrapped flower - 缠花 (chán huā) - a name used to called artificially made flower using the techniques of wrapping colored silk thread around cut-out pieces and combining each parts together to make flowers, animals, insects, etc. Spring Flower - 春仔花 (chūn zǐ huā) or 春花 (chūn huā). Used in this situation would mean various types of flower combined into a small batch each flower symbolize for different meanings in China. In this case, the flower would be a wrapped flower rather than a real flower.   History of Wrapped Flower Through ancient China, people held a profound appreciation for nature, which manifested in their beliefs of deities who governed natural forces to their interest in making poetry, music, and artworks that represented the beauty they saw. One remarkable custom in ancient China were the flower hair-pinning practice known as "簪花的习俗 (zān huā de xí sú)," where both men and women adorned their hair or hat with flowers, either fresh or artificially made. Talking about flowers, there are many artificial flower craftsmen that have passed down for centuries, including "ronghua" and "wrapped flower." The art of wrapped flowers originated during the Ming Dynasty and arrived in the…

Nowadays, hanfu is attracting more and more attention from enthusiasts due to its traditional charm. When choosing hanfu, enthusiasts no longer solely focus on the form, but also pay attention to style and color. This change in purchasing mindset has prompted hanfu designers to actively innovate and strive to provide a variety of styles. Today, let's explore the charm of different color schemes in hanfu.   Red Color Hanfu In traditional symbolism, red not only represents auspiciousness and completeness but also signifies wealth and grandeur. If we want to create a luxurious style or participate in formal hanfu events, we can choose a hanfu with a deep red as the base color, paired with pink for transitions or adorned with gold thread embroidery. This combination showcases an elegant style while maintaining intricate craftsmanship. Furthermore, when paired with golden hairpins and waist ornaments, it exudes dignity and beauty.   Blue Color Hanfu If we seek a fresh and casual dressing style, why not try the blue color scheme hanfu? Blue reminds us of clear skies and oceans; it is synonymous with freshness. Wearing blue-toned hanfu instantly transforms one into sprightly elves. For example, hanfu incorporates pink bows into the waist belt…

From the enchanting landscapes of ancient China to the modern fashion runways, the timeless elegance of Hanfu garments continues to captivate hearts across the globe. As we embrace the warmth of summer, it's time to dive into the fascinating world of fabrics that effortlessly blend tradition with comfort, bringing forth a refreshing sartorial experience. Still bothered by what fabric is cooler for hanfu? This article will introduce you some common fabrics for summer hanfu.   01 Preliminary introduction to modern clothing fabrics Modern clothing materials can generally be categorized into three types: natural fibers, artificial fibers, and synthetic fibers. Artificial and synthetic fibers can also be combined to form chemical fiber. Natural fiber mainly refers to animal or plant-based fibers such as cotton, linen, wool and silk. Cotton has excellent moisture absorption properties while being breathable and warm but is prone to wrinkling; linen fiber doesn't curl easily but wrinkles easily with a rougher texture. Artificial fiber (also known as regenerated fiber) is made from natural polymers. According to the shape and usage of artificial fibers, they are divided into three categories: rayon, viscose staple fiber, and artificial wool. Important varieties include viscose fibre, acetate fibre, cuprammonium rayon fibre etc.…

Summer is here, and what better way to celebrate the season than by brightening up your wardrobe with a stunning pomegranate red Hanfu dress. HAN TIME will use the combination of pomegranate color and hanfu as the starting point to recommend a series of suggestions for wearing red hanfu dress in summer. Pomegranate color refers to a slightly deeper shade of red, resembling the color of pomegranate fruit or bright orange-red like the color of pomegranate flowers. As summer approaches and greenery abounds, the blooming of pomegranate flowers marks the season's arrival. It is an ideal time to wear a flowing long skirt in a vibrant shade of pomegranate while standing under these blossoms with a radiant smile. When it comes to pomegranate skirts, people tend to lean towards the latter meaning as this hue is more charming and unique compared to other shades such as vermilion and pink. Have you ever heard of "kneeling under the pomegranate skirt"? The phrase has been passed down through generations related to Yang Guifei who had an affinity for both Pomegranates and dresses in that same rich hue. Emperor Xuanzong ordered widespread planting of Pomegranates within palace just for her love for them.…

The development of Chinese motifs has a rich history, with each era having its own unique design themes and styles. Throughout history, it has been discovered that from the graphics and symbols that emerged during the primitive era of humanity, to the present day where we classify art into different categories, some commonly used themes such as floral motifs, dragon and phoenix motifs, cloud motifs, and geometric motifs have continued to exist from ancient times to the present day, and have even remained unchanged. What has changed is that the same theme has different characteristics in different eras due to differences in the expression of artificial craftsmanship. Traditional Chinese Hanfu clothing emphasizes a harmonious blend of temperament and style, and in order to not destroy the overall effect of the clothing while also making its style versatile, changes in the motifs along the lapel edges of the clothing have become an important means of decoration. From the perspective of artistic expression, motifs can be divided into abstract, figurative, and imagery forms. In the application of clothing edges, motifs are generally divided into geometric, animal, plant, and auspicious character motifs.   Abstract form - geometric pattern The decorative motifs in the…

Vocabulary Moon-shaped fan; 团扇 (tuánshàn). Also called 宫扇(gōng shàn), 纨扇 (wánshàn), 合欢扇 (héhuān shàn), a fan that is made from silks, embroideries, golds, beads, etc. later on into the period.  Barrier fan; 障扇 (zhàng shàn) - one of the earliest version of fan from ancestors. Made with pheasant’s feathers and has a long handle. Also known as 长扇 (Chǎng shàn)、掌扇 (zhǎng shàn)、五明扇 (wǔ míng shàn). It is under the category of moon-shaped fan (团扇). Imperial carriage; 辇 (niǎn). Also known as chariot. This is the earlier versions of traveling vehicles primarily used by prestigious people for ceremonial processes, imperial tours, and any other formal occasions. The usage of this is closely related to imperial court instead of public, such as for emperor, queen’s mother, empress, and imperial concubines. These types of carriage are still man-drawn, and are made of simple designs with either a cushion or a chair for the individual seating on it.   History of Tuanshan The moon-shaped fan, also known as 团扇 (tuánshàn), is a traditional handicraft tool of the Han people from ancient China. It consists of four main components: the fan's frame, handles (usually short in length), the fan's surface (made of semi-transparent or opaque…