Dive into the dynamic world of Chinese e-commerce platforms in this year. Discover the top players revolutionising online shopping in China.
Rome, October 16. A row of tea tables filled the ground-floor gallery of the UN Food and Agriculture Organization’s headquarters, laid with celadon cups, glass pitchers and tins of leaf. The occasion was World Food Day, which fell on the same date as the organisation’s 81st anniversary, and the stall sat just outside the hall […]
In recent years, “Hanfu” has transformed from a niche subculture into a prominent cultural phenomenon. Despite the global disruptions caused by the COVID-19 pandemic in 2020, the Hanfu industry showed remarkable resilience. From short-video platforms like Douyin and Bilibili to bustling shopping streets in Chengdu and Guangzhou, traditional Chinese clothing became an increasingly common sight. […]
From niche subculture to mainstream trend, 2021 marked a pivotal year for Hanfu. Despite ongoing pandemic disruptions, the traditional Chinese clothing industry surged past the 100 billion yuan mark, cementing its status as a cultural and commercial force. From short-video platforms like Douyin to bustling Hanfu streets in Chengdu, Hanfu became an increasingly common sight. […]
From niche obsession to mainstream cultural phenomenon, 2022 marked another landmark year for Hanfu. With the market surpassing 12.5 billion yuan and China-chic cementing its position, the traditional Chinese clothing industry continued its remarkable trajectory. From scenic spots to office commutes, Hanfu became an increasingly common sight across China. Meanwhile, major events such as the […]
1. Market Scale and Growth Overview In 2023, China’s Hanfu market demonstrated remarkable growth, solidifying its transition from a niche cultural hobby into a mainstream consumer industry. According to iiMedia Research data, the Chinese Hanfu market reached 14.47 billion yuan (approximately US$2.03 billion) in 2023, continuing its steady expansion trend. The same report projects the […]
1. Hanfu Market Size The Chinese Hanfu market continued its robust growth trajectory in 2024. According to the Research, China’s Hanfu market reached 16.88 billion yuan (approximately US$2.33 billion) in 2024, a significant increase from 14.47 billion yuan in 2023, with forecasts projecting the market to reach 24.18 billion yuan by 2027. The driving force […]
Executive Summary: 2025 was the year Hanfu stopped being a “costume” and started becoming a wardrobe staple. As the market crossed 19 billion yuan (approx. US$2.64 billion) and daily wear adoption surged past 34%, the industry faced a new set of challenges: how to scale without losing authenticity, how to export without cultural dilution, and […]
Dongguan-based Lailong Tangzhuang, a heritage menswear brand tracing its tailoring lineage to 1918, took center stage at the “Silk Road Yunshang: China-Central Asia Apparel Brand Exhibition” in Kazakhstan in June 2025. Its xiangyunsha Tang suits, featuring non-slip bead pankou (frog buttons) and integrated Miao and Yi embroidery motifs, drew sustained attention from Kazakh buyers and […]
The rise of independent domestic brands marks a significant shift in China’s skincare industry. Amidst this evolution, East Beast stands out with its audacious pricing and unique approach. Unlike many local brands that cater to the mass market, East Beast has boldly ventured into the high-end segment, challenging the dominance of international giants like Lancôme […]
“Life is bitter, so add some sweetness.” Many know that sugar is a primary energy source and brings joy and anticipation, but few realize that Guangxi produces over 60% of China’s sugar. In the southwestern part of Guangxi lies China’s sweetest city, where every two residents, one is involved in sugarcane cultivation. This is Chongzuo, […]
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