Mark your calendars! From June 12th to 14th, 2025, Jinshan District in Shanghai is pulling out all the stops to celebrate China's Cultural and Natural Heritage Day with a vibrant series of events centered around the theme "ICH (Intangible Cultural Heritage) Embraces Youth, Heritage for the Future." The main hub is the Jinshan District Museum (1800 Jinshan Avenue), transforming into a dynamic stage where ancient traditions meet modern creativity. Earlier that day, starting at 9:00 AM on the museum's second floor, dive into the "ICH Treasures of Jinshan" exhibition. Part of the broader "ICH Revitalization Shopping Month," it features three exciting zones: ICH-inspired Creative Goods, mouth-watering ICH Delicacies, and stylish ICH Apparel. Discover how China-chic (Guochao) is breathing new life into traditional crafts, making them relevant for today's lifestyles. For hands-on fun, head to the third-floor Experience Zone between 2:00 PM and 8:00 PM on the 14th for the "ICH Aesthetic Classroom." This interactive session focuses on integrating ICH into modern life, exploring its role in nurturing Chinese aesthetic principles and fostering creativity among the younger generation. Getting a head start, renowned ICH expert Professor Chen Qinjian, a leading national authority, will deliver a special lecture titled "Blending Tradition with…

This early June, I witnessed Hanzhong transform into a vibrant cultural playground during its Dragon Boat Festival celebrations. Under the theme "Hanfeng Dragon Boat, Vibrant Hanzhong" (汉风端午·潮游汉中), the city launched over 100 events blending sports, culture, and commerce to ignite holiday spending and cultural revival. The action centered on three pillars: sports-tourism fusion, cultural empowerment, and commercial innovation. On the Han River, the Hanzhong Paddleboard Open drew 300+ athletes nationwide for thrilling races and rescue drills, while the "Bear Rush Hanzhong" event (熊涌汉中) lured 20,000 daily visitors with water sports, traditional medicine workshops, and pop-up markets . Football fans flocked to Liuba County for a star-studded charity match featuring celebrities like Sun Nan . Culture took center stage with the Sohu "Li Yi Hua Xia" Hanfu Model Contest (礼衣华夏汉服模特大赛) at Xinghan Shengjing Scenic Area, where 300+ hanfu enthusiasts showcased dynastic attire through catwalks and poetic performances . The "Guofeng Youth" (国风少年) talent hunt captivated 500+ teens with poetry duels and traditional music, while a grand hanfu parade featuring 600 models recreated 2,000 years of sartorial history . Commerce thrived through creative incentives: 1.85 million yuan in digital coupons boosted local dining and shopping , while foodies savored "Han Family Cuisine"…

Aya in her Hanfu photoshoot at the Great Tang All Day Mall. Today, more and more foreigners are setting foot on Chinese soil to experience its culture. Tasting local delicacies, celebrating traditional festivals, exploring intangible cultural heritage crafts… These moments paint a unique "Chinese impression." Each experience is an encounter between Chinese and foreign cultures, weaving stories of surprise and emotion. Starting today, this column, "Experiencing the 'Chinese Flavor,'" will showcase these cross-cultural sparks and reveal contemporary China through the eyes of foreign friends. With the rise of the "Hanfu fever," an increasing number of foreigners are embracing Hanfu. Some don Hanfu for photo shoots at scenic spots, others wear it daily for work or life, while some create short videos to promote it… Through this, they delve deeper into traditional Chinese etiquette and fall in love with Chinese aesthetics. 1. Aya, Ph.D. Student from Renmin University of China: "A Photoshoot Made Me Fall for Hanfu" My first impression of Hanfu came from Chinese historical dramas. Born into a multicultural family—my father is Jordanian, and my mother is Chinese—I grew up watching Chinese TV series. The flowing robes of immortals in Journey to the West and the dignified attire of…

HANGZHOU—The 2025 Guosi Hanfu Month (国丝汉服月), hosted by the China National Silk Museum, unfolded as a vibrant ode to the artistry of Hanfu (traditional Han attire) and China’s intangible cultural heritage (ICH). Under the theme “Tiangong Nichang” (天工霓裳, Heavenly Craft and Radiant Attire), the month-long event, upgraded from its eight-year run as a festival, blended scholarly discourse, theatrical grandeur, and hands-on cultural immersion. The opening ceremony spotlighted Hanfu’s evolution from niche passion to cultural phenomenon. Director Ji Xiaofen highlighted plans to expand globally, including a Hanfu-themed event in Astana, Kazakhstan, this June. “Hanfu bridges ancient craftsmanship with modern creativity,” she noted, underscoring its role in reviving national pride. At the “Elegant Scholars’ Salon” (雅士沙龙), experts tackled pressing topics: digitizing textile preservation, reinventing ICH techniques like Jiaxie (夹缬, resist-dyeing) and Su Embroidery (苏绣) in contemporary fashion, and engaging youth through handicrafts. Parallel sessions, such as the “Yinhan Discourse” (银瀚论道), featured master artisans like Huang Jiecheng demonstrating Hangzhou’s woodblock printing, blending live craftsmanship with philosophical debates on preserving tradition. A highlight was the exhibition “Honoring the Past, Inspiring the Future”, which dissected the Tang Dynasty costumes from the hit drama The Lychee of Chang’an (长安的荔枝). Director Cao Dun revealed how historical research…

At the 2025 IAI International Creative Festival in Beijing, Li Zhiyao, Deputy County Governor of Caoxian, Shandong Province, unveiled staggering figures: Hanfu (traditional Chinese attire) sales in Caoxian surpassed 120 billion yuan ($16.6 billion) in 2024, capturing over 50% of China’s Hanfu market. Dubbed the “Universe Center” of China-chic, this once-obscure county now anchors a cultural-industrial revolution. Caoxian’s journey began modestly in 2009, when villagers like Ren Qingsheng pivoted from making theatrical costumes to Hanfu, capitalizing on e-commerce platforms like Taobao . By 2021, the county’s Hanfu sales hit 19 billion yuan, driven by affordable designs that democratized access to traditional attire. Today, its 2,000+ enterprises form a "5-kilometer ecosystem" integrating design, fabric innovation, and AI-driven manufacturing, supported by 87,000 online stores and 21,000 livestream hosts. Caoxian’s success lies in balancing tradition with modernity. While early products faced criticism for historical inaccuracies, the rise of "original Hanfu" — such as the viral Mamianqun (horse-face skirt) that generated 300 million yuan during 2024’s Spring Festival — reflects rigorous design upgrades. Local brands like Hu’s Hanfu Studio now hold 320 design patents, blending Ming Dynasty silhouettes with contemporary fabrics. Collaborations with historical dramas and scenic spots further embed Hanfu into daily life.…

Keqiao, Zhejiang — On May 7, 2025, the avant-garde Hanfu (traditional Han clothing) brand Dengyunlai (等云来, Awaiting Clouds) will debut its latest collection, The Wayfarer, at Keqiao Fashion Week’s Spring Edition. Held at the Oriental Milan International Fashion Center, the showcase promises to redefine gender norms in traditional attire while bridging millennia-old heritage with futuristic innovation. Founded on the ethos of “a woman’s wardrobe for men’s wear,” Dengyunlai has carved a niche in blurring gendered fashion lines. Its signature yuanlingpao (圆领袍, round-collar robe) series reimagines Hanfu through modern tailoring, deconstructed silhouettes, and East-meets-West aesthetics. Since 2022, the brand has graced over 10 cultural stages, including the Guofeng Grand Ceremony (国风大典) and Wuhan Flower Festival (武汉花朝节), before transitioning to mainstream runways like Tianjin and Qingdao Fashion Weeks. Three Acts, One Journey Titled The Wayfarer, this season’s collection unfolds in three chapters: Knowing the Origin (知来处): Rooted in Hanfu’s historical DNA, the opening act revives forgotten motifs, such as intricate embroidery and layered draping, to “awaken dormant memories of Eastern beauty.” Understanding the Path (明去处): Modernized designs merge Hanfu with contemporary streetwear—think cropped robes paired with tailored blazers—catering to urban lifestyles without sacrificing tradition. Envisioning the Future (晓归处): The finale dazzles with…

Beijing, April 28, 2025 — At a star-studded event blending tradition and innovation, Chinese liquor giant Wuliangye launched a sweeping lineup of premium baijiu (Chinese distilled liquor) products, spanning banquets, gifting, and collectibles. Coinciding with the kickoff of CCTV’s new cultural documentary Li China (礼仪中国, Rituals of China), the launch underscored Wuliangye’s ambition to redefine its brand through China’s ancient “Li Culture” (礼文化, ritual etiquette and harmony). Three flagship releases stole the spotlight: Wishing You Smooth Sailing (祝君一帆风顺): Inspired by maritime exploration, its teardrop-shaped bottle houses a mellow, “silky” iteration of Wuliangye’s signature aroma. Full Moon, Full Hearts (月满人圆): Encased in a taiji (太极, yin-yang)-themed design, this offering balances philosophical symbolism with the brand’s classic rich palate. Aged Reserve Series (老酒): Housed in wooden cases evoking Ming-era meiping (梅瓶, plum vase) ceramics, this amber-hued liquor targets collectors with its velvety, aged complexity. For younger and global audiences, Wuliangye rolled out trendy variants like the ceramic panda-shaped bottles and international editions such as Purple Hues from the East (紫气东来). “These launches aren’t just about flavor—they’re cultural statements,” noted a Chengdu-based consumer, Liu, who plans to gift the aged series for family reunions. Baijiu as a “Ritual Ambassador” Wuliangye Chairman Zeng Congqin…

As the May Day holiday of 2025 coincides with the 10th anniversary of Changsha Binjiang Cultural Park—renowned as the city’s “cultural living room”—a grand series of events titled “A Decade of Glory, May Day Joy” will unfold from May 1 to 4. Blending tradition with modernity, the celebration promises opera performances, intangible cultural heritage (ICH) workshops, vibrant markets, Hanfu lectures, and immersive art installations, inviting visitors to embark on a cross-temporal cultural journey. The festivities kick off on May 1 at 7:30 PM in the newly unveiled Azalea Flower Theater. Acclaimed artists Liu Zhaoqian and Cao Rulong, both winners of China’s prestigious Plum Blossom and Culture & Arts Awards, will lead a lineup of Huagu opera, folk dances, and ICH performances. Over five days, ten free public shows will be staged by troupes including the Xiangfan Club, Changsha Song and Dance Theatre, and the Municipal Intangible Cultural Heritage Troupe. The Changsha Symphony Orchestra will close the series with a majestic finale, bridging traditional melodies and symphonic grandeur. At the park’s Landscape Tower, a dedicated “ICH Experience Zone” offers daily free workshops. Under the guidance of master artisans, visitors can create traditional Chinese knots, try cloisonné enameling, practice wooden movable-type printing,…

Hanzhong, Shaanxi – On May 1, 2025, the Xinghan Shengjing Hanfu Cultural Week officially commenced at the historic Xinghan Shengjing complex in Hanzhong. With the theme “Chinese Heart, Han Dynasty Spirit,” over 500 Hanfu enthusiasts participated in a grand procession and ancestral tribute rituals, immersing visitors in a vibrant cultural feast while driving a surge in tourism and consumption. Highlights of the Festival Banners bearing phrases like “The Heavens Bless the Han” fluttered above a parade led by iconic cultural figures such as Liu Bei, Zhang Liang, and Zhuge Liang. Followed by themed delegations—including the “Twelve Flower Deities,” “Four Ancient Beauties,” and Han, Tang, Song, and Ming dynasty-inspired groups—the procession wound through Yutian Square, Hanren Laojie Street, and the Han Culture Museum plaza. The flowing robes and timeless elegance of participants created a living tapestry of history, drawing crowds of photographers. Ancestral Tribute Ceremony The procession culminated at the Ancestral Hall, where a solemn ritual honored China’s cultural forebears. Visitors experienced an immersive journey into Han traditions, blending reverence with interactive storytelling. Xinghan Shengjing, a Han-themed resort, unveiled a lineup of events for the holiday: Han Dynasty Wedding Shows: Reenactments of ancient matrimonial customs. Hanfu Garden Tours: Strolls through scenic…

On May 1, 2025, the inaugural Hanfu Cultural Festival commenced at the revitalized Hong'an Film Fantasy City (formerly Hong'an Film Studio) in Huang'an Ancient Town, Hubei Province. This grand event, blending historical charm with immersive technology, attracted tens of thousands of visitors to experience a cultural journey through China's Ming Dynasty. Ming Dynasty-Style Wedding Ceremony A meticulously reconstructed Ming-era wedding captivated audiences. The groom wore traditional wusha bufu (black gauze official robes), while the bride donned a fengguan xiapei (phoenix crown and embroidered cape). The ceremony followed the "Three Letters and Six Etiquettes" ritual, culminating in a grand banquet at Geng Mansion, where guests savored authentic Ming cuisine. Nighttime Spectacles As dusk fell, the ancient town transformed into a luminous wonderland. Performances included classical dances, pipa (lute) recitals, acrobatic feats like "Flying Axes" and "Juggling Jars," and the crowd-favorite "Huang'an Roly-Poly" act. The Huji Tavern offered a blend of fine wines and traditional music, creating an ambiance of timeless elegance. Immersive Interactive Zones "Silver Ticket Marketplace": Visitors earned currency through NPC interactions (e.g., night watchmen, scholars, flower sellers) to unlock discounts and prizes at a Ming-style gambling den. Twelve Flower Goddesses Parade: Twelve performers in lavish Hanfu paraded through stone-paved…

Under the guidance of the Qingdao Municipal Bureau of Culture and Tourism and the Qingdao Bureau of Landscape and Forestry, the 5th China Sky Hanfu Show at Taiping Mountain Cableway officially commenced on April 28. Centered around the theme “Heavenly Beauty · Taiping Peony,” the event merged the elegance of Hanfu with the breathtaking vistas of the cableway, creating a timeless cultural spectacle that bridged ancient traditions with modern innovation. Hanfu enthusiasts, tourism representatives, and visitors from across the nation gathered at Taiping Mountain to witness this pioneering fusion of culture and tourism. At 9:00 AM, accompanied by melodious traditional music, the grand procession began. Dressed in resplendent Hanfu, participants strolled from Fountain Plaza along Mugua Road to the main venue, engaging with onlookers through poetic recitations and graceful fan gestures. In her opening speech, Guo Jing, General Manager of Taiping Mountain Cableway Scenic Area, highlighted the site’s dual role as both a vantage point showcasing Qingdao’s iconic “red-tiled roofs, verdant trees, azure seas, and sapphire skies” and a “skyborne cultural corridor” linking urban heritage with natural beauty. Qi Yue, Deputy Director of Qingdao’s Bureau of Culture and Tourism, emphasized the event’s significance: “The Sky Hanfu Show exemplifies Qingdao’s shift…

From April 26 to May 3, 2025, Hefei’s Bao Gong Park, a cultural landmark in Anhui Province, will host the Yangtze River Delta (Hefei) Hanfu Carnival, themed “Brilliant New Scenes, Radiant Chapters of Splendor.” This grand event invites visitors to immerse themselves in the aesthetics of the Song Dynasty (960–1279 CE) while celebrating the revival of traditional Chinese culture through innovative experiences. Highlights of the Carnival The opening ceremony on April 26 at Qingfeng Pavilion Square will feature Song Dynasty-inspired performances from popular historical dramas like The Long Ballad and Know Yourself, Know Your Enemy . Attendees can witness a unique blend of tradition and modernity, including a silver-haired models’ qipao (cheongsam) show and the unveiling of the Bao Gong Memorial Hall, an interactive museum using AR and AI to showcase the legacy of the revered Song official Bao Zheng . A photography contest, “Search for the Most Beautiful Flower Goddess,” adds participatory flair . The Hanfu Fashion Show (April 26, 10:00 AM) will trace the evolution of Hanfu (traditional Han Chinese attire) across dynasties—from the Qin (221–206 BCE) to the Ming (1368–1644 CE)—with narrators explaining stylistic shifts and cultural symbolism . Later, over 200 Hanfu enthusiasts and students will…

Launching on April 18, 2025, at Sui-Tang Luoyang City’s Jiuzhou Pool, the Luoyang Hanfu Fashion Week merges ancient aesthetics with modern design under the theme “Taste Brands, Innovate Creativity.” Highlights include: “Peony Madam” Hanfu Show: Designed by China’s top-ten fashion designer Shi Jie, this collection blends Chinese mulberry silk and ramie with Western tailoring, featuring ink-dye gradients and draped silhouettes to embody “vastness and inclusivity” in Eastern philosophy. Cultural Fusion: Runway shows, intangible heritage exhibitions, and award ceremonies highlight the collision of Heluo culture (Yellow River-Luo River civilization) with contemporary trends. “See Now, Buy Now” Market: Brands from Hangzhou, Shanghai, and Wuhan display “new Chinese-style” Hanfu, peony-themed attire, allowing visitors to purchase pieces post-show. Diverse Programming: A three-day agenda includes a children’s modeling show (“Red Drum Little Loves”) and (local heritage crafts) showcases, enhancing Luoyang’s identity as a cultural-tourism hub. By marrying tradition with global fashion language, the event positions Hanfu as a dynamic cultural force, bridging eras and geographies.

From April 4, 2025, visitors purchasing admission tickets to Xi'an Tang Paradise can enjoy free Hanfu rentals on-site, allowing them to immerse themselves in Tang Dynasty elegance. For an additional ¥39.9, guests can opt for a curated makeup and hairstyling package to complete their authentic Tang-era look. Key Highlights: "Dreams of the Great Tang" Water & Light Show: A nighttime spectacle blending cutting-edge technology with history, featuring a boat tour across the lake amid holographic projections, immersing guests in a poetic Tang Dynasty dreamscape. "Return to the Tang" Stage Performance: A multi-art extravaganza combining music, dance, acrobatics, and theatrical storytelling, depicting imperial court life and bustling markets under dazzling lights and costumes. Imperial Court Music "Drum": Experience the exclusive Tang royal tradition with a modern twist, as the Dongcang Drum Ensemble revitalizes intangible cultural heritage through dynamic drum performances. "Flower Dynasty" Hanfu Festival: A grand showcase of Tang-inspired attire, enhanced by spontaneous performances like Ethereal Dance and Mirror of Beauty across the park, offering photo-worthy encounters with "time-traveling" artists. This spring, Tang Paradise merges cultural immersion with entertainment, inviting guests to stroll among blooming peonies, admire flowing Hanfu robes, and relive the splendor of China's golden age.

(云上霓裳, "Cloud Splendor") Huafu Yundian Ceremony Live Broadcast. The 2025 China Huafu Week festivities are underway in Kunming, Yunnan, coinciding with the Shangsi Festival (上巳节, traditional "Third Day of the Third Lunar Month") on April 4, 2025. The event celebrates traditional Chinese attire and culture through vibrant offline and online activities.  Highlights:  Huafu (华服, traditional Han-style attire) Parade: Featuring elaborate costumes and dynamic performances in Kunming’s cultural landmarks. ICH Exhibitions: Interactive displays of intangible cultural heritage crafts, such as embroidery, dyeing, and traditional accessory-making. Star Event: The grand Huafu Yundian Ceremony (华服韵典), a live-streamed cultural gala showcasing Huafu fashion shows, classical dance, and folk music, will premiere on April 1, 15:00 (Beijing Time).  Live Broadcast Platforms: The ceremony will stream simultaneously on: Weibo, WeChat Video, Douyin, Kuaishou, Bilibili  Event Slogans:  Don’t just dream it—watch it! Join your friends for this unmissable cultural feast! This hybrid event bridges tradition and modernity, combining offline cultural experiences in Kunming with a globally accessible digital showcase, reaffirming Huafu’s role in contemporary Chinese heritage.

On March 31, coinciding with the traditional Shangsi Festival and China Huafu Day, Chongqing Airlines hosted the "Splendid Attire Illuminates Cotton, Youth Shines on Chongqing Airlines" cultural event at Terminal T3A of Chongqing Jiangbei International Airport. This immersive celebration aimed to showcase the elegance of traditional Chinese attire and promote cultural heritage through interactive activities. Dressed in exquisite Han, Tang, and Song dynasty costumes, Chongqing Airlines’ staff transformed the terminal into a vibrant cultural stage. They guided passengers through check-in procedures with classical etiquette, demonstrated traditional greetings like the "拱手礼" (hand-folding salute) and "揖礼" (bow salute), and infused the journey with the essence of Confucian philosophy: "Harmony is the most precious virtue of rituals." A dedicated "Huafu Experience Corner" in the airline’s lounge featured ink-painting backdrops of blooming kapok flowers. Passengers savored tea from Xiushan—a rural revitalization partner region—paired with osmanthus cakes, embodying the poetic charm of ancient tea ceremonies. Many paused to take photos with the elegantly dressed "Youth Civilization" volunteers. The event also highlighted traditional games like pitching-pot ("投壶"), where volunteers explained its historical roots in Zhou dynasty rituals. Participants who succeeded received souvenirs while appreciating the grace of ancient "射礼" (archery etiquette). A traveler, Ms. Wang, remarked,…

The 5th Hanfu Culture Festival (花朝汉服节) will be held at Beijing World Flower Garden from April 4-6, 2024. As North China's largest traditional cultural event, it has attracted nearly 200,000 participants since its 2019 debut. Set against 50,000㎡ floral landscapes, the festival features 100+ cultural activities blending Hanfu elegance with spring blossoms. Highlights include: Cultural Performances: Main stage events at Holland Garden Lawn include the Hanfu Dance Competition with 50+ contestants, "Poetry and Wine in Prime Years" poetry contest, and 24 Traditional Instruments Concert recreating ancient melodies. 70 Hanfu enthusiasts will compete for the "Twelve Flower Deities" (十二花神) title through talent shows and etiquette demonstrations. Immersive Experiences: A Han-style market with 40+ vendors offers traditional crafts, snacks, and ICH interactive workshops like movable-type printing and lantern-making. Daily Hanfu parades featuring 100+ participants in historical costumes create moving tableaus through flower fields. Ritual Heritage: A Ming-style wedding ceremony displays traditional rites like Hejin (合卺, shared nuptial wine) and Jieying Jiefa (解缨结发, hair-binding ritual). The Kaibi Ceremony (开笔礼, enlightenment ritual) teaches children calligraphy basics using vermilion ink. Upgraded Activities: The Chinese Heritage Games integrate ancient sports like Cuju (蹴鞠, ancient football) and Touhu (投壶, arrow-throwing) with modern competitive elements. New game (challenge…

Nianhua Bay in Wuxi, a 2025 Spring Festival Gala sub-venue, presents a unique spring festival blending Zen aesthetics with cutting-edge technology. Centered around the newly unveiled AI Tower, the event features four iconic spots: Xiangyue Flower Street (香月花街): A Tang-dynasty-style street adorned with 3D floral installations and daily Hanfu parades; Baichi Bridge (百尺桥): Interactive AR petals triggered by a giant cat sculpture, glowing with lanterns at dusk; Nianhua Tower (拈花塔): A Zen landmark offering lake views by day and a mesmerizing light show with drone "fireflies" at night; Smile Square (微笑广场): The highlight with 1,500 drones forming floral patterns, synchronized with holograms and fireworks at the AI Tower. Immersive experiences include the Zen Journey (《禅行》) performance integrating water screens and drone art, AI-powered unmanned boats offering lake tours, and seasonal cherry blossom-themed cuisine. Visitors can rent Hanfu for photos amid blooming sakura, with prime spots along Cherry Blossom Avenue and Luming Valley. Practical Tips: Transport: 2.5-hour drive from Shanghai/Nanjing; shuttle buses from Wuxi Station. Tickets: Day pass ¥140, night pass (with AI Tower show) ¥75; free entry for hotel guests. Best Time: Mid-March to April for full cherry blossoms. This fusion of ancient charm and tech-driven spectacle positions Nianhua Bay…

Flower Goddess Festival, themed “Pearl River Mirrors Blossoms, Kapok Illuminates Hanfu,” took place from March 15 to 16 at Pearl River Park. Organized by Guangzhou municipal authorities and Yunhan Association, the event reimagined the ancient “Flower Birthday” celebration as a fusion of cultural heritage and urban vibrancy. Themed Floral Parades: Six formations—including “Loyalty of Kapok” and “Bamboo Resilience”—honored professionals like firefighters and teachers, linking floral symbolism to modern civic values. Interactive ICH Experiences: Workshops on paper-cutting, sugar painting, shadow puppetry, and calligraphy engaged families in reviving traditional crafts. Hanfu Showcases: Over 100 participants in dynastic attire staged parades, while the debut of a kapok-themed mascot highlighted Guangzhou’s identity. The festival blended ecology (kapok as the city flower) with urban culture, emphasizing Guangzhou’s role as a “city of heroes.” Future plans include integrating international arts, sports, and commercial activities to enhance the park’s appeal as a cultural-ecological hub. By transforming floral motifs into civic pride and traditional crafts into interactive experiences, the event attracted 10,000+ visitors, exemplifying how festivals can drive cultural-tourism integration.

On March 17, 2025, Kunming Railway Station transformed its waiting hall into a cultural stage for the Huazhao Festival (花朝节), or "Flower Goddess Festival," blending ancient traditions with modern travel. Organized by Kunming Railway, the event featured: Hanfu (汉服) Show: Railway staff, dressed as ethereal "flower fairies," performed traditional dances with silk fans and floral banners, showcasing礼仪之美 (ritual elegance) through movements like xing (行), li (立), and bai (拜). Cultural Immersion: A guzheng performance of Memories of Jiangnan (《忆江南》) turned the hall into a 国风剧场 (Chinese-style theater), while calligraphy and painting zones displayed 旅客互动 (traveler engagement). Interactive Games: Classics like Feihualing (飞花令) (poetry recital challenge) and Touhu (投壶) (arrow-pitching game) drew crowds, with prizes like qishan (漆扇) (lacquer fans) and shuqian (书签) (bookmarks) delighting participants. The festival, rooted in the 2,000-year-old Han tradition, rei magined waiting time as a cultural journey. Travelers captured moments of古典与时尚碰撞 (classic-meets-modern aesthetics) on phones, while 非遗文创 (ICH-inspired crafts) like hand-painted fans bridged heritage and contemporary tastes. Kunming Railway continues to innovate station activities, proving that transit hubs can be gateways to cultural discovery. As one traveler exclaimed: "This makes me want to linger, not rush!"