The 19th ChinaJoy will be held in Shanghai New International Expo Center from July 30 to August 2, 2021, and the 2nd Luochang Huafu · Shang (洛裳华服·赏) will be held at the same time as ChinaJoy in 2021.
This year's Luochang Huafu · Shang will launch a new event, Luochang Huafu New Talent Competition, which will present a visual feast of Chinese aesthetics through various aspects such as form, grooming, talent and etiquette.
It is hoped that through the advantages of the exhibition, more people can understand and accept the diversified Chinese costume culture, and arouse more people's interest and love for Chinese costumes. Watch Luochang Huafu · Shang and enjoy the Chinese charm!
As people in today's society pay more attention to traditional Chinese civilization, traditional costumes are gradually coming into the limelight, and the costumes of the Song dynasty are loved for their rich shapes and slim characteristics.
Of course, not only the Song Dynasty, but also the costumes of all dynasties have been respected and loved in today's society, and they have a unified name - Hanfu.
In recent years, the popularity of Hanfu has been increasing day by day, and wearing Hanfu has become a trend. We can always see Hanfu lovers with their hair in a bun and their clothes fluttering, and they affectionately call each other "Tong Pao".
As a cultural symbol, Hanfu has also become a dress code for more young people, which not only reflects the long history of traditional culture, but also the return of cultural confidence.
In 2020, the 18th ChinaJoy added a new module for the first time: Luochang Huafu · Shang, and through the way of holding live shows, more people were introduced to the "Hanfu" is a diversified costume culture to more people. At the same time, Huo Zun was invited as the ambassador.