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Aya in her Hanfu photoshoot at the Great Tang All Day Mall. Today, more and more foreigners are setting foot on Chinese soil to experience its culture. Tasting local delicacies, celebrating traditional festivals, exploring intangible cultural heritage crafts… These moments paint a unique "Chinese impression." Each experience is an encounter between Chinese and foreign cultures, weaving stories of surprise and emotion. Starting today, this column, "Experiencing the 'Chinese Flavor,'" will showcase these cross-cultural sparks and reveal contemporary China through the eyes of foreign friends. With the rise of the "Hanfu fever," an increasing number of foreigners are embracing Hanfu. Some don Hanfu for photo shoots at scenic spots, others wear it daily for work or life, while some create short videos to promote it… Through this, they delve deeper into traditional Chinese etiquette and fall in love with Chinese aesthetics. 1. Aya, Ph.D. Student from Renmin University of China: "A Photoshoot Made Me Fall for Hanfu" My first impression of Hanfu came from Chinese historical dramas. Born into a multicultural family—my father is Jordanian, and my mother is Chinese—I grew up watching Chinese TV series. The flowing robes of immortals in Journey to the West and the dignified attire of…

HANGZHOU—The 2025 Guosi Hanfu Month (国丝汉服月), hosted by the China National Silk Museum, unfolded as a vibrant ode to the artistry of Hanfu (traditional Han attire) and China’s intangible cultural heritage (ICH). Under the theme “Tiangong Nichang” (天工霓裳, Heavenly Craft and Radiant Attire), the month-long event, upgraded from its eight-year run as a festival, blended scholarly discourse, theatrical grandeur, and hands-on cultural immersion. The opening ceremony spotlighted Hanfu’s evolution from niche passion to cultural phenomenon. Director Ji Xiaofen highlighted plans to expand globally, including a Hanfu-themed event in Astana, Kazakhstan, this June. “Hanfu bridges ancient craftsmanship with modern creativity,” she noted, underscoring its role in reviving national pride. At the “Elegant Scholars’ Salon” (雅士沙龙), experts tackled pressing topics: digitizing textile preservation, reinventing ICH techniques like Jiaxie (夹缬, resist-dyeing) and Su Embroidery (苏绣) in contemporary fashion, and engaging youth through handicrafts. Parallel sessions, such as the “Yinhan Discourse” (银瀚论道), featured master artisans like Huang Jiecheng demonstrating Hangzhou’s woodblock printing, blending live craftsmanship with philosophical debates on preserving tradition. A highlight was the exhibition “Honoring the Past, Inspiring the Future”, which dissected the Tang Dynasty costumes from the hit drama The Lychee of Chang’an (长安的荔枝). Director Cao Dun revealed how historical research…

At the 2025 IAI International Creative Festival in Beijing, Li Zhiyao, Deputy County Governor of Caoxian, Shandong Province, unveiled staggering figures: Hanfu (traditional Chinese attire) sales in Caoxian surpassed 120 billion yuan ($16.6 billion) in 2024, capturing over 50% of China’s Hanfu market. Dubbed the “Universe Center” of China-chic, this once-obscure county now anchors a cultural-industrial revolution. Caoxian’s journey began modestly in 2009, when villagers like Ren Qingsheng pivoted from making theatrical costumes to Hanfu, capitalizing on e-commerce platforms like Taobao . By 2021, the county’s Hanfu sales hit 19 billion yuan, driven by affordable designs that democratized access to traditional attire. Today, its 2,000+ enterprises form a "5-kilometer ecosystem" integrating design, fabric innovation, and AI-driven manufacturing, supported by 87,000 online stores and 21,000 livestream hosts. Caoxian’s success lies in balancing tradition with modernity. While early products faced criticism for historical inaccuracies, the rise of "original Hanfu" — such as the viral Mamianqun (horse-face skirt) that generated 300 million yuan during 2024’s Spring Festival — reflects rigorous design upgrades. Local brands like Hu’s Hanfu Studio now hold 320 design patents, blending Ming Dynasty silhouettes with contemporary fabrics. Collaborations with historical dramas and scenic spots further embed Hanfu into daily life.…

From May 10 to 11, 2025, the China National Silk Museum in Hangzhou, Zhejiang Province, hosted the grand Guosi Hanfu Month · Tiangong Nichang (天工霓裳), a month-long cultural extravaganza dedicated to revitalizing Hanfu (traditional Han Chinese attire) and intangible cultural heritage (ICH) craftsmanship. This year’s theme, “Heavenly Craft and Radiant Attire,” highlighted the fusion of historical authenticity and modern creativity, drawing over 500,000 online viewers and trending on Weibo. The event marked the eighth edition of the Guosi Hanfu Festival, now upgraded to a Hanfu Month to expand its global reach. Director Ji Xiaofen emphasized Hanfu’s role in bolstering cultural confidence and its mission to “bring traditional Chinese attire to the world,” notably through collaborations like the “Two Cities Initiative” with Kazakhstan’s National Museum, set to debut in Astana this June. Central to the festivities was the Hanfu Night, where six research teams showcased painstakingly reconstructed garments. One team revived the Song Dynasty’s “Yingjin Embroidery” (影金绣) after years of research and 300 hours of stitching, while another invested ¥200,000 to recreate ten Tang Dynasty outfits using ICH techniques like Jiaxie (夹缬, resist-dyeing) and Su Embroidery (苏绣) . The Joy of Life (长安的荔枝) TV series team also participated, presenting Tang-style costumes…

Keqiao, Zhejiang — On May 7, 2025, the avant-garde Hanfu (traditional Han clothing) brand Dengyunlai (等云来, Awaiting Clouds) will debut its latest collection, The Wayfarer, at Keqiao Fashion Week’s Spring Edition. Held at the Oriental Milan International Fashion Center, the showcase promises to redefine gender norms in traditional attire while bridging millennia-old heritage with futuristic innovation. Founded on the ethos of “a woman’s wardrobe for men’s wear,” Dengyunlai has carved a niche in blurring gendered fashion lines. Its signature yuanlingpao (圆领袍, round-collar robe) series reimagines Hanfu through modern tailoring, deconstructed silhouettes, and East-meets-West aesthetics. Since 2022, the brand has graced over 10 cultural stages, including the Guofeng Grand Ceremony (国风大典) and Wuhan Flower Festival (武汉花朝节), before transitioning to mainstream runways like Tianjin and Qingdao Fashion Weeks. Three Acts, One Journey Titled The Wayfarer, this season’s collection unfolds in three chapters: Knowing the Origin (知来处): Rooted in Hanfu’s historical DNA, the opening act revives forgotten motifs, such as intricate embroidery and layered draping, to “awaken dormant memories of Eastern beauty.” Understanding the Path (明去处): Modernized designs merge Hanfu with contemporary streetwear—think cropped robes paired with tailored blazers—catering to urban lifestyles without sacrificing tradition. Envisioning the Future (晓归处): The finale dazzles with…

Beijing, April 28, 2025 — At a star-studded event blending tradition and innovation, Chinese liquor giant Wuliangye launched a sweeping lineup of premium baijiu (Chinese distilled liquor) products, spanning banquets, gifting, and collectibles. Coinciding with the kickoff of CCTV’s new cultural documentary Li China (礼仪中国, Rituals of China), the launch underscored Wuliangye’s ambition to redefine its brand through China’s ancient “Li Culture” (礼文化, ritual etiquette and harmony). Three flagship releases stole the spotlight: Wishing You Smooth Sailing (祝君一帆风顺): Inspired by maritime exploration, its teardrop-shaped bottle houses a mellow, “silky” iteration of Wuliangye’s signature aroma. Full Moon, Full Hearts (月满人圆): Encased in a taiji (太极, yin-yang)-themed design, this offering balances philosophical symbolism with the brand’s classic rich palate. Aged Reserve Series (老酒): Housed in wooden cases evoking Ming-era meiping (梅瓶, plum vase) ceramics, this amber-hued liquor targets collectors with its velvety, aged complexity. For younger and global audiences, Wuliangye rolled out trendy variants like the ceramic panda-shaped bottles and international editions such as Purple Hues from the East (紫气东来). “These launches aren’t just about flavor—they’re cultural statements,” noted a Chengdu-based consumer, Liu, who plans to gift the aged series for family reunions. Baijiu as a “Ritual Ambassador” Wuliangye Chairman Zeng Congqin…

As the May Day holiday of 2025 coincides with the 10th anniversary of Changsha Binjiang Cultural Park—renowned as the city’s “cultural living room”—a grand series of events titled “A Decade of Glory, May Day Joy” will unfold from May 1 to 4. Blending tradition with modernity, the celebration promises opera performances, intangible cultural heritage (ICH) workshops, vibrant markets, Hanfu lectures, and immersive art installations, inviting visitors to embark on a cross-temporal cultural journey. The festivities kick off on May 1 at 7:30 PM in the newly unveiled Azalea Flower Theater. Acclaimed artists Liu Zhaoqian and Cao Rulong, both winners of China’s prestigious Plum Blossom and Culture & Arts Awards, will lead a lineup of Huagu opera, folk dances, and ICH performances. Over five days, ten free public shows will be staged by troupes including the Xiangfan Club, Changsha Song and Dance Theatre, and the Municipal Intangible Cultural Heritage Troupe. The Changsha Symphony Orchestra will close the series with a majestic finale, bridging traditional melodies and symphonic grandeur. At the park’s Landscape Tower, a dedicated “ICH Experience Zone” offers daily free workshops. Under the guidance of master artisans, visitors can create traditional Chinese knots, try cloisonné enameling, practice wooden movable-type printing,…

Hanzhong, Shaanxi – On May 1, 2025, the Xinghan Shengjing Hanfu Cultural Week officially commenced at the historic Xinghan Shengjing complex in Hanzhong. With the theme “Chinese Heart, Han Dynasty Spirit,” over 500 Hanfu enthusiasts participated in a grand procession and ancestral tribute rituals, immersing visitors in a vibrant cultural feast while driving a surge in tourism and consumption. Highlights of the Festival Banners bearing phrases like “The Heavens Bless the Han” fluttered above a parade led by iconic cultural figures such as Liu Bei, Zhang Liang, and Zhuge Liang. Followed by themed delegations—including the “Twelve Flower Deities,” “Four Ancient Beauties,” and Han, Tang, Song, and Ming dynasty-inspired groups—the procession wound through Yutian Square, Hanren Laojie Street, and the Han Culture Museum plaza. The flowing robes and timeless elegance of participants created a living tapestry of history, drawing crowds of photographers. Ancestral Tribute Ceremony The procession culminated at the Ancestral Hall, where a solemn ritual honored China’s cultural forebears. Visitors experienced an immersive journey into Han traditions, blending reverence with interactive storytelling. Xinghan Shengjing, a Han-themed resort, unveiled a lineup of events for the holiday: Han Dynasty Wedding Shows: Reenactments of ancient matrimonial customs. Hanfu Garden Tours: Strolls through scenic…

Under the guidance of the Qingdao Municipal Bureau of Culture and Tourism and the Qingdao Bureau of Landscape and Forestry, the 5th China Sky Hanfu Show at Taiping Mountain Cableway officially commenced on April 28. Centered around the theme “Heavenly Beauty · Taiping Peony,” the event merged the elegance of Hanfu with the breathtaking vistas of the cableway, creating a timeless cultural spectacle that bridged ancient traditions with modern innovation. Hanfu enthusiasts, tourism representatives, and visitors from across the nation gathered at Taiping Mountain to witness this pioneering fusion of culture and tourism. At 9:00 AM, accompanied by melodious traditional music, the grand procession began. Dressed in resplendent Hanfu, participants strolled from Fountain Plaza along Mugua Road to the main venue, engaging with onlookers through poetic recitations and graceful fan gestures. In her opening speech, Guo Jing, General Manager of Taiping Mountain Cableway Scenic Area, highlighted the site’s dual role as both a vantage point showcasing Qingdao’s iconic “red-tiled roofs, verdant trees, azure seas, and sapphire skies” and a “skyborne cultural corridor” linking urban heritage with natural beauty. Qi Yue, Deputy Director of Qingdao’s Bureau of Culture and Tourism, emphasized the event’s significance: “The Sky Hanfu Show exemplifies Qingdao’s shift…

From April 26 to May 3, 2025, Hefei’s Bao Gong Park, a cultural landmark in Anhui Province, will host the Yangtze River Delta (Hefei) Hanfu Carnival, themed “Brilliant New Scenes, Radiant Chapters of Splendor.” This grand event invites visitors to immerse themselves in the aesthetics of the Song Dynasty (960–1279 CE) while celebrating the revival of traditional Chinese culture through innovative experiences. Highlights of the Carnival The opening ceremony on April 26 at Qingfeng Pavilion Square will feature Song Dynasty-inspired performances from popular historical dramas like The Long Ballad and Know Yourself, Know Your Enemy . Attendees can witness a unique blend of tradition and modernity, including a silver-haired models’ qipao (cheongsam) show and the unveiling of the Bao Gong Memorial Hall, an interactive museum using AR and AI to showcase the legacy of the revered Song official Bao Zheng . A photography contest, “Search for the Most Beautiful Flower Goddess,” adds participatory flair . The Hanfu Fashion Show (April 26, 10:00 AM) will trace the evolution of Hanfu (traditional Han Chinese attire) across dynasties—from the Qin (221–206 BCE) to the Ming (1368–1644 CE)—with narrators explaining stylistic shifts and cultural symbolism . Later, over 200 Hanfu enthusiasts and students will…

From April 4, 2025, visitors purchasing admission tickets to Xi'an Tang Paradise can enjoy free Hanfu rentals on-site, allowing them to immerse themselves in Tang Dynasty elegance. For an additional ¥39.9, guests can opt for a curated makeup and hairstyling package to complete their authentic Tang-era look. Key Highlights: "Dreams of the Great Tang" Water & Light Show: A nighttime spectacle blending cutting-edge technology with history, featuring a boat tour across the lake amid holographic projections, immersing guests in a poetic Tang Dynasty dreamscape. "Return to the Tang" Stage Performance: A multi-art extravaganza combining music, dance, acrobatics, and theatrical storytelling, depicting imperial court life and bustling markets under dazzling lights and costumes. Imperial Court Music "Drum": Experience the exclusive Tang royal tradition with a modern twist, as the Dongcang Drum Ensemble revitalizes intangible cultural heritage through dynamic drum performances. "Flower Dynasty" Hanfu Festival: A grand showcase of Tang-inspired attire, enhanced by spontaneous performances like Ethereal Dance and Mirror of Beauty across the park, offering photo-worthy encounters with "time-traveling" artists. This spring, Tang Paradise merges cultural immersion with entertainment, inviting guests to stroll among blooming peonies, admire flowing Hanfu robes, and relive the splendor of China's golden age.

(云上霓裳, "Cloud Splendor") Huafu Yundian Ceremony Live Broadcast. The 2025 China Huafu Week festivities are underway in Kunming, Yunnan, coinciding with the Shangsi Festival (上巳节, traditional "Third Day of the Third Lunar Month") on April 4, 2025. The event celebrates traditional Chinese attire and culture through vibrant offline and online activities.  Highlights:  Huafu (华服, traditional Han-style attire) Parade: Featuring elaborate costumes and dynamic performances in Kunming’s cultural landmarks. ICH Exhibitions: Interactive displays of intangible cultural heritage crafts, such as embroidery, dyeing, and traditional accessory-making. Star Event: The grand Huafu Yundian Ceremony (华服韵典), a live-streamed cultural gala showcasing Huafu fashion shows, classical dance, and folk music, will premiere on April 1, 15:00 (Beijing Time).  Live Broadcast Platforms: The ceremony will stream simultaneously on: Weibo, WeChat Video, Douyin, Kuaishou, Bilibili  Event Slogans:  Don’t just dream it—watch it! Join your friends for this unmissable cultural feast! This hybrid event bridges tradition and modernity, combining offline cultural experiences in Kunming with a globally accessible digital showcase, reaffirming Huafu’s role in contemporary Chinese heritage.

On March 31, coinciding with the traditional Shangsi Festival and China Huafu Day, Chongqing Airlines hosted the "Splendid Attire Illuminates Cotton, Youth Shines on Chongqing Airlines" cultural event at Terminal T3A of Chongqing Jiangbei International Airport. This immersive celebration aimed to showcase the elegance of traditional Chinese attire and promote cultural heritage through interactive activities. Dressed in exquisite Han, Tang, and Song dynasty costumes, Chongqing Airlines’ staff transformed the terminal into a vibrant cultural stage. They guided passengers through check-in procedures with classical etiquette, demonstrated traditional greetings like the "拱手礼" (hand-folding salute) and "揖礼" (bow salute), and infused the journey with the essence of Confucian philosophy: "Harmony is the most precious virtue of rituals." A dedicated "Huafu Experience Corner" in the airline’s lounge featured ink-painting backdrops of blooming kapok flowers. Passengers savored tea from Xiushan—a rural revitalization partner region—paired with osmanthus cakes, embodying the poetic charm of ancient tea ceremonies. Many paused to take photos with the elegantly dressed "Youth Civilization" volunteers. The event also highlighted traditional games like pitching-pot ("投壶"), where volunteers explained its historical roots in Zhou dynasty rituals. Participants who succeeded received souvenirs while appreciating the grace of ancient "射礼" (archery etiquette). A traveler, Ms. Wang, remarked,…

Zhang Shaohan, one of the top three female stars in the Chinese music industry, is a childhood memory for every generation, especially the 90s. Famous for her sweet voice, her classic song "Invisible Wings" made her a household name. The song, gentle yet full of strength, has encouraged many people. But she's not just a great singer; her ancient costume looks are also remarkable. It's a pity she doesn't act in period dramas. Zhang Shaohan has joined the trend of ancient costume photoshoots. Even in her 40s, she still looks young and sweet. It's like she's gone back to her twenties! Wearing a blue Song-style Hanfu, she shows off her collarbone, looking elegant and a bit sexy. With her sweet appearance, she never looks tacky in any outfit. The double-yarn buns make her look cute and lively, making her seem very young. There aren't many female singers who can maintain such a girlish state. The outer robe is a blue embroidered front-buttoned Beizi, simply paired with a white silk scarf, creating an effect of the blue sea and the blue sky. It has an elegant and gentle charm. The Song-style Hanfu suits slender women well as it can easily bring…

Youth Revives Tradition The 2025 Heze College Hanfu Carnival (Hànfú Jiānián Huá, 汉服嘉年华), themed “Youth Meets Millennium Hanfu”, launched on March 23 at Laocheng Caozhou Scenic Area (老城曹州景区). Blending traditional Hanfu culture with youthful energy and tourism, this 42-day event featured seven themed activities, including an opening Hanfu parade where students in dynastic attire strolled through ancient streets to 《Shang Chun Shan》 music, evoking Tang-dynasty poetry. Highlights included: Caozhou Ten Scenes (曹州十景) Photo Spots: Students wearing Hanfu could claim gifts by sharing photos from 9+ heritage sites on social media. Hanfu Fashion Show: Over 500 participants showcased peony-embroidered designs, symbolizing Heze’s “Peony Capital” identity. Cultural Bazaar: Hanfu vendors from Cao County (曹县)—China’s largest Hanfu production hub—and local非遗 (fēiyí, intangible heritage) artisans exhibited costumes, accessories, and crafts. Interactive Zones: Q&A sessions with prizes and DIY workshops educated visitors on Hanfu etiquette and aesthetics. The carnival drew 20,000+ attendees, merging history with Gen-Z creativity. By integrating social media engagement (e.g., “#菏之美·同袍共泽#” hashtag campaigns), it revitalized traditional culture through youth-led innovation, positioning Heze as a hub for heritage revival. Running until May 4, the event also boosted local tourism, with hotel bookings up 30% during the period.

Nianhua Bay in Wuxi, a 2025 Spring Festival Gala sub-venue, presents a unique spring festival blending Zen aesthetics with cutting-edge technology. Centered around the newly unveiled AI Tower, the event features four iconic spots: Xiangyue Flower Street (香月花街): A Tang-dynasty-style street adorned with 3D floral installations and daily Hanfu parades; Baichi Bridge (百尺桥): Interactive AR petals triggered by a giant cat sculpture, glowing with lanterns at dusk; Nianhua Tower (拈花塔): A Zen landmark offering lake views by day and a mesmerizing light show with drone "fireflies" at night; Smile Square (微笑广场): The highlight with 1,500 drones forming floral patterns, synchronized with holograms and fireworks at the AI Tower. Immersive experiences include the Zen Journey (《禅行》) performance integrating water screens and drone art, AI-powered unmanned boats offering lake tours, and seasonal cherry blossom-themed cuisine. Visitors can rent Hanfu for photos amid blooming sakura, with prime spots along Cherry Blossom Avenue and Luming Valley. Practical Tips: Transport: 2.5-hour drive from Shanghai/Nanjing; shuttle buses from Wuxi Station. Tickets: Day pass ¥140, night pass (with AI Tower show) ¥75; free entry for hotel guests. Best Time: Mid-March to April for full cherry blossoms. This fusion of ancient charm and tech-driven spectacle positions Nianhua Bay…

On March 17, 2025, Kunming Railway Station transformed its waiting hall into a cultural stage for the Huazhao Festival (花朝节), or "Flower Goddess Festival," blending ancient traditions with modern travel. Organized by Kunming Railway, the event featured: Hanfu (汉服) Show: Railway staff, dressed as ethereal "flower fairies," performed traditional dances with silk fans and floral banners, showcasing礼仪之美 (ritual elegance) through movements like xing (行), li (立), and bai (拜). Cultural Immersion: A guzheng performance of Memories of Jiangnan (《忆江南》) turned the hall into a 国风剧场 (Chinese-style theater), while calligraphy and painting zones displayed 旅客互动 (traveler engagement). Interactive Games: Classics like Feihualing (飞花令) (poetry recital challenge) and Touhu (投壶) (arrow-pitching game) drew crowds, with prizes like qishan (漆扇) (lacquer fans) and shuqian (书签) (bookmarks) delighting participants. The festival, rooted in the 2,000-year-old Han tradition, rei magined waiting time as a cultural journey. Travelers captured moments of古典与时尚碰撞 (classic-meets-modern aesthetics) on phones, while 非遗文创 (ICH-inspired crafts) like hand-painted fans bridged heritage and contemporary tastes. Kunming Railway continues to innovate station activities, proving that transit hubs can be gateways to cultural discovery. As one traveler exclaimed: "This makes me want to linger, not rush!"

On March 8, 2025, Luoshan County in Henan Province hosted the “Traditional Fashion · Mirroring Luoshan” cultural event, combining a grand qipao fashion show and Hanfu performances to celebrate International Women’s Day. Organized by the county’s cultural and tourism authorities alongside the Peony Art Troupe and Hanfu Association, the event highlighted traditional attire’s elegance and modern vitality. The centerpiece was a 100-person qipao catwalk, where models showcased intricately embroidered silk gowns, embodying the grace of Chinese femininity. This was followed by Hanfu displays featuring Tang Dynasty’s vibrant qixiong ruqun, Song-era minimalist beizi, and Ming-style dignified mamianqun, accompanied by traditional etiquette demonstrations. Performers blended dynamic movements with static poses, illustrating the philosophy of “Chinese attire embracing heaven and earth.” By merging heritage with contemporary aesthetics, the event celebrated women’s cultural contributions while promoting Luoshan’s local identity. Future plans include developing “Hanfu + tourism” and “qipao + intangible heritage” brands to deepen cultural-tourism integration. This initiative aims to position Luoshan as a hub for traditional fashion innovation, fostering sustainable engagement with China’s sartorial legacy.

themed "Robes Roaming Langyuan · Grace Illuminating Splendor," will be held from March 29 to 30 in Sichuan’s ancient Langzhong City. Centered on blending historical heritage with modern innovation, the event features a grand "Dynasty Carnival" parade showcasing Han, Tang, Song, and Ming dynasty-inspired processions, alongside themed performances like the "Spring Festival Elder" Luo Xiahong with celestial maidens and armored reenactments of General Zhang Fei’s battalion. Key highlights include immersive cultural experiences: a 24-solar-term-themed Qunwo Banquet market, 非遗 workshops (lacquer fans, shadow puppetry), traditional wedding ceremonies, and dynamic displays of ancient military drills at Zhangfei Square. Visitors dressed in Hanfu or reciting Langzhong-themed poetry enjoy free access to cultural sites, while discounts apply to river cruises, live performances like Shu Dao Shengshi, and accommodations. Co-organized by over 40 local departments and businesses, the festival integrates Langzhong’s intangible heritage, such as 福字拓印 (blessing-character rubbings) and 皮影 (shadow plays), into interactive activities. Extended through early April, this third edition reinforces Langzhong—a UNESCO-listed ancient town—as a hub for reviving traditional culture through 国潮 (China-chic) celebrations, offering travelers a seamless blend of historical immersion and modern hospitality.

Jiangxi Province, celebrating spring amid vast seas of blooming rapeseed flowers. Held from March 8 to May 5, 2025, the event blended traditional customs with natural landscapes under the theme "Cliffside Ancient Village, Terraced Flower Fields," drawing over 10,000 visitors. Highlights included a Hanfu-clad "Flower Goddess" procession blessing the ancient village, interactive "flower-selling" vendors, and lively spring farming dances. A "Floral Market" showcased handicrafts, local delicacies, and 非遗漆扇 (lacquer fan) workshops, while themed photo spots dotted flower fields. Visitors immersed themselves in activities like floral banquets and 农耕农趣 (farm-themed experiences), creating a nostalgic rural ambiance. Huangling, newly designated a National 5A Tourist Attraction in 2024, leveraged its iconic 梯田花海 (terraced flower fields) and Hui-style architecture to strengthen cultural tourism. Xie Qiaojuan, the resort’s Planning and Promotion Director, highlighted the festival’s evolution since 2018 into a signature spring event. By integrating folk traditions with immersive experiences, the festival promoted rural tourism while preserving heritage. Future plans include expanding themed activities to position Huangling as a comprehensive destination for cultural immersion and 生态康养 (eco-wellness), reinforcing its status as China’s "homesickness experience hub."

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