A Summer Drama of Heritage Blooms in Suzhou

A Summer Drama of Heritage Blooms in Suzhou

Suzhou’s classical gardens, timeless havens of tranquility, transform each summer into vibrant stages celebrating nature’s artistry. This year, the Humble Administrator’s Garden, a UNESCO World Heritage site, unveils a particularly spectacular dual performance. By day, its pavilions and waterways become the canvas for the grandest exhibition of potted lotus in its history, a breathtaking “Summer […]

Unlocking Joy on Nanjing Road with 3 Magical Keys

Unlocking Joy on Nanjing Road with 3 Magical Keys

As twilight paints Shanghai’s skyline in hues of gold and violet, Nanjing Road transforms into a pulsating artery of summer euphoria. The “Shanghai Summer” campaign ignites China’s premier commercial street with an electrifying fusion of culture, commerce, and cosmopolitan energy. From late June through August, this iconic boulevard unveils a meticulously crafted symphony of experiences […]

When Global Travelers Become China's New Dynasty Stars

When Global Travelers Become China’s New Dynasty Stars

As international tourism rebounds across China, an unexpected cultural phenomenon has emerged: foreign visitors donning elaborate historical costumes to pose against imperial backdrops. French traveler Titi became an overnight sensation after sharing photos of himself dressed as a Qing Dynasty “gege” (imperial prince) in Xitang Water Town, his green silk robe and floral headdress contrasting […]

Where Crime Drama Meets Living History on Zhaopu Road

Where Crime Drama Meets Living History on Zhaopu Road

When Zhang Ziyi (章子怡) stepped onto the Shanghai International Film Festival red carpet, she didn’t just promote her latest film She’s Got No Name (酱园弄); she invited the world into its hauntingly authentic backdrop: Zhaopu Road. This historic street in Hongkou District, meticulously restored to mirror 1940s Shanghai, has transcended its role as a film […]

China's Visa-Free Shopping Revolution Sparks Global Spending Surge

China’s Visa-Free Shopping Revolution Sparks Global Spending Surge

China’s bold visa relaxation and innovative tax refund reforms are igniting an unprecedented wave of international tourism and cross-border shopping. Cities like Beijing, Shanghai, and Chengdu have become magnets for global travelers seeking unique experiences and value, transforming China from the “world’s factory” into a burgeoning “global consumption hub”. Turkish tourist Feridun Koc exemplifies this […]

Guangxi and Malaysia Weave New Tapestry of Tourism

Guangxi and Malaysia Weave New Tapestry of Tourism

The vibrant energy of Kuala Lumpur pulsed with a distinct Guangxi rhythm on June 30th, 2025. Against a backdrop of burgeoning ASEAN cooperation, the 2025 Guangxi Cultural Tourism Promotion Event unfolded, marking a pivotal moment in the already flourishing relationship between China’s Guangxi Zhuang Autonomous Region and Malaysia. Led by Guangxi Vice Chairman Hu Fan […]

Guangxi Night Illuminates Bangkok: Gateway to China’s Hidden Gem

Guangxi Night Illuminates Bangkok: Gateway to China’s Hidden Gem

The humid Bangkok air buzzed with anticipation as Thailand’s cultural and tourism elites gathered on July 27, 2025, for “Guangxi Night.” Hosted by China’s Guangxi Zhuang Autonomous Region, this meticulously curated event transcended a mere tourism pitch—it was a strategic handshake between two ASEAN neighbors. Against the backdrop of the 50th anniversary of Thailand-China diplomatic […]

Guangxi Unveiled: Nature's Stage with Inspirations of Liu Sanjie

Guangxi Unveiled: Nature’s Stage with Inspirations of Liu Sanjie

Guangxi, nestled in southern China, borders the vibrant Guangdong-Hong Kong-Macao region and Vietnam, boasting China’s largest ethnic minority population. This land of 240,000 square kilometers is a tapestry of 12 indigenous groups living in harmony, where world-class natural wonders meet millennia-old cultural legacies. With 2025 designated as the Guangxi Tourism Year, over 800 cultural and […]

Pioneering Global Industry Evolution Through Innovation, Inclusivity & Sustainability

China’s tourism industry is setting an example in these areas

The global tourism landscape is undergoing a seismic shift, and China stands firmly at its epicenter. With a strategic pivot from scale-driven growth to quality-centric experiences, China’s tourism sector is redefining travel paradigms through policy innovation, cultural revitalization, and sustainable practices. As international authorities like Reuters and Travel & Tourism World highlight, the nation welcomed […]

Rails & Reverie: China's Silver Express Revolution

Rails & Reverie: China’s Silver Express Revolution

The gentle rhythm of wheels on tracks soothes 72-year-old Zhu Fengqing (朱凤清) as she gazes at the unfolding landscape outside her window. Alongside her husband, this retired teacher from Yulin embarks on a 16-day odyssey through China’s northern frontiers aboard the “Sunset Harmony” – a train meticulously crafted for seniors. Like thousands of silver-haired adventurers […]

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