In the heart of China's breathtaking Zhangjiajie (张家界)0 Grand Canyon, an extraordinary fusion of ancient tradition and modern tourism is unfolding. As the Qixi Festival, often referred to as Chinese Valentine's Day, approaches, the iconic glass bridge spanning the canyon has transformed into a vibrant stage for cultural celebration and international exchange. Glass Bridge Becomes Stage for Ancient Love Story On August 10th, visitors to the Zhangjiajie Grand Canyon were treated to an unexpected spectacle. The usually transparent glass bridge, known for offering heart-stopping views of the canyon below, was adorned with traditional Chinese architectural elements. Red walls, green-tiled roofs, and a delicate "magpie bridge" spanning its length created a surreal blend of modern engineering and ancient aesthetics. As music filled the air, dancers dressed as the legendary characters Niulang (牛郎) and Zhinü (织女) (the Cowherd and Weaver Girl) took center stage. Their performance, a mesmerizing blend of traditional and contemporary dance, brought to life the poignant tale of star-crossed lovers reunited for a single day each year. George, an American tourist who had come to experience the glass bridge's famous views, found himself captivated by the performance. "The dancers' movements were so graceful," he remarked. "In their expressions, I could almost see the joy and…

Balancing Act: Physical Appearance and Character Portrayal in Period Dramas In the realm of period dramas, particularly those set against the backdrop of wartime espionage, the delicate balance between an actor's physical appearance and their ability to embody a character can make or break a production. This interplay between form and function has never been more apparent than in recent television offerings, where the casting choices have sparked debates about the intersection of beauty standards, historical accuracy, and character credibility. Take, for instance, the contrasting reception of two rising stars in a recent spy thriller set in the tumultuous years of the mid-20th century. The series, while not reaching the heights of its genre-defining predecessors, has nonetheless captured audience attention, largely due to the performances of its lead actors and the allure of its young cast. However, it's the physical presence of two female leads that has become a focal point of discussion among viewers and critics alike. One actress, with her statuesque frame and youthful vitality, has been praised for bringing a fresh energy to the screen. Her portrayal of a novice revolutionary is enhanced by her physical presence - tall, with a frame that speaks to both strength…

Dali, known as the beginning and end of many a poetic journey, is a city that embodies charm and allure. It is a place where the natural beauty of the landscape meets the dreams and ideals of countless young people. This city, nestled between mountains and water, serves as the spiritual retreat for many weary workers across China. So what is it about Dali that makes it stand out in a nation full of spectacular landscapes and vibrant cities? Why does it consistently attract so many visitors and so few complaints? A Natural Haven Dali's appeal can be traced back to its geographic and historical significance. In ancient times, Dali was both a city and a kingdom. The Kingdom of Dali, known for its devout Buddhist rulers, spanned parts of present-day Yunnan, Guizhou, Sichuan, and even parts of Myanmar, Laos, Vietnam, and India. Modern Dali is a prefecture-level city in Yunnan Province, consisting of several counties and a county-level city. However, most people associate Dali with the ancient city built during the Ming Dynasty on the western shores of Erhai Lake. Even without human influence, Dali would still be a remarkable place due to its unique geography. The city is…

Embracing Cultural Heritage: The Evolution of New Hanfu New Hanfu, the traditional attire of the Han Chinese, has seen a remarkable resurgence in recent years, reflecting a broader cultural reawakening in China. Rooted deeply in millennia-old traditions, Hanfu embodies classical beauty and serves as a cultural emblem carrying the genes of ancient times. As Chinese cultural confidence grows, traditional elements are seamlessly integrating into modern life, with Hanfu leading as a prevailing trend. Across major cities and universities, grassroots Hanfu enthusiasts have formed numerous communities, marking a vibrant expansion in the New Hanfu industry. Supported by governmental initiatives like "Chinese Hanfu Day," cultural activities promoting Hanfu are on the rise, enhancing public awareness and appreciation for traditional attire. This concerted effort has bolstered Hanfu's market presence and expanded its cultural footprint. Digital Renaissance: Hanfu Culture's Journey through Short Videos The evolution of Hanfu from physical stores to e-commerce and now to short-video platforms has been instrumental in its widespread adoption. Platforms like Douyin (TikTok) and Kuaishou (Kwai) have played a pivotal role in popularizing Hanfu culture among a younger audience. Short videos showcasing Hanfu outfits, styling tips, and historical insights have garnered billions of views, significantly boosting cultural awareness and…

A Summer of Diverse Cinematic Offerings As July draws to a close, the 2024 summer film season continues to flourish, with blockbuster hits like "Catch the Doll" and "Silent Kill" steering the box office beyond 7.5 billion yuan. The excitement is far from over as August promises a wave of new releases, featuring over 30 films set to captivate audiences with a variety of genres and innovative storytelling. The Power of Live-Action Films August brings a dynamic mix of live-action films, each offering something unique to the cinematic landscape. "Evacuation from the 21st Century" (从21世纪安全撤离) Director Li Yang makes a bold return with "Evacuation from the 21st Century," set to hit theaters on August 2nd. Starring Zhang Ruoyun, Zhong Chuxi, and Song Yang, this sci-fi comedy promises high-octane thrills and heartfelt moments. The film's early screenings have already generated positive buzz, reflecting Li's knack for blending humor and spectacle. Known for his acclaimed short film "The Adventures of Li Xianji," Li Yang teams up with Wang Hongwei, a veteran of the "Wandering Earth" series, to deliver a narrative about three chosen youths battling villains with their extraordinary abilities. Zhang Ruoyun, fresh off the success of "Qing Yu Nian," returns to the big…

Xi'an: The Hanfu Capital of China Xi'an (西安), the ancient capital of China, is experiencing a cultural renaissance thanks to the booming popularity of Hanfu, traditional Chinese clothing from the Han Dynasty. This resurgence has turned Xi'an into a bustling hub where Hanfu enthusiasts flock to its historical landmarks dressed in elaborate costumes, creating a living tapestry of history and fashion. Popular attractions like the Great Tang All Day Mall, Tang Paradise, and the Drum Tower are now vibrant with visitors in Hanfu, capturing stunning photographs that highlight the city’s blend of ancient charm and modern tourism. A Cultural Renaissance: Hanfu's Growing Popularity Recent statistics reveal that Xi'an is leading the nation in Hanfu-related businesses, with a total of 1,814 enterprises dedicated to this traditional attire. This statistic underscores the city’s transformation into the country’s top destination for Hanfu experiences. The city’s cultural DNA is a perfect match for the Hanfu trend, where the ancient meets the contemporary in a symbiotic relationship that fuels this cultural revival. The Hanfu craze is driven by a resurgence of interest in traditional Chinese culture, reflected in the market’s impressive growth. According to iMedia Research, the Hanfu market in China reached a staggering 14.47 billion…

The Premiere Event On July 3rd, the premiere of the Guofeng animated film "Umbrella Fairy (伞少女)" was held at the Hangzhou Joy City Bona Cinema. The event was not just a typical film premiere but also a grand Guofeng carnival, attracting numerous enthusiasts of traditional Chinese culture. The film's storyline revolves around Qingdai, the spirit of a Qingluo umbrella. To prevent another spirit, Wangui, from rekindling human warfare due to his personal obsessions, Qingdai embarks on a quest with a craftsman named Moxiang. This fantastical adventure not only showcases the ethereal beauty of Guofeng aesthetics but also delves deep into the true identities of the spirits and their growth throughout the journey. Guofeng Elements in the Film Despite its fictional setting, the film draws heavily from Song Dynasty history, with the ancient city of Lin'an (modern-day Hangzhou) as the backdrop. The characters are predominantly dressed in Song Dynasty-style attire. A closer look at the main characters' outfits reveals inner robes with overlapping collars, large-sleeved outer garments, and waist-length skirts. Even the supporting characters' costumes are thoughtfully designed. For instance, the spirit "Little Lantern" wears traditional elements such as overlapping collars, Tang Dynasty-style shawls (披帛), and lotus patterns on the pants,…

With the expansion of visa-free travel policies in China, an increasing number of international tourists are embarking on exciting journeys to explore the rich and diverse culture of this ancient land. On July 11th, over 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, gathered in Chengdu's "city living room" - the renowned Wide and Narrow Alleys (宽窄巷子). Their mission: to delve deep into the captivating blend of modernity and tradition that defines Chinese culture today. Immersed in Tradition: A Stroll Through History As the afternoon sun bathed the ancient cobblestones of the alleys, the scene was set for a unique cultural exchange. Dressed in dazzling traditional Hanfu, the international guests embarked on a journey through time, engaging in a dialogue that bridged cultures and eras. The historic alleys, with their classical architecture and serene ambiance, provided the perfect backdrop for this cultural immersion. The streets of Wide and Narrow Alleys buzzed with activity as visitors and locals alike marveled at the spectacle. The highlight of the day was a spectacular music event at the Honor flagship store. Here, the rhythm of classical and modern melodies merged seamlessly. A DJ, using the Honor MagicPad2,…

In mid-July, a short video titled "Earn 5000 Yuan a Month to Play Cavemen in a Scenic Spot" went viral across various social media platforms in China. The video showcased a group of men and women dressed as cavemen, wielding wooden bows and arrows, and mimicking primitive behaviors to entertain tourists. The clip also featured a job posting: "Scenic spot recruiting cavemen, 5000 yuan monthly salary, lunch included," highlighting the location at Guanshan Lake Scenic Area in Benxi, Liaoning Province. This unexpected phenomenon has turned a quiet northeastern city into the "birthplace of internet cavemen." The Viral Sensation and the Philosophy Behind It Excited netizens tagged their friends, suggesting that this job could elevate to philosophical heights: "It seems like wearing a disguise, but actually, it's taking off a mask." The video's massive popularity turned the ordinary scenic spot into a hotspot, attracting visitors and internet influencers alike who were eager to experience and collaborate with these "cavemen." When reporters visited Guanshan Lake's "Cavemen Valley," they met the "cavemen" and their creators, getting a firsthand experience of the joy of "legal madness." Driving over an hour from Benxi city, visitors arrive at the Guanshan Lake Scenic Area, now bustling with…

Hanfu, the traditional attire of the Han Chinese, has seen a resurgence in popularity, with enthusiasts embracing its elegance and cultural significance. A notable trend within this resurgence is the rise of "co-branded Hanfu," which refers to Hanfu garments created in collaboration with well-known brands or intellectual properties (IPs). But this trend raises a critical question: Is co-branded Hanfu a genuine cultural collaboration that benefits both the Hanfu community and the IPs, or is it merely a way to exploit consumers? The Appeal of Co-branded Hanfu: A Consumer Perspective When it comes to purchasing co-branded Hanfu, how strong is the consumer desire? To gain insight, I spoke with several Hanfu enthusiasts, or "tongpao," and discovered a common theme: they generally do not buy Hanfu solely for the collaboration. Instead, their purchase decisions are driven by the design's aesthetics and the garment's cost-effectiveness. One enthusiast mentioned, "I won't buy Hanfu just because it's co-branded. I'll only buy it if it looks good and is reasonably priced." This sentiment highlights a significant issue in the co-branded Hanfu market: many of these garments are overpriced and of poor quality. Additionally, some designs stray so far from traditional Hanfu that they can barely be…

The first time I met Mina was in a small fruit and vegetable store. With her dark, curly hair and striking Central Asian features, she effortlessly conversed with customers in fluent Mandarin, even slipping into the local Shaanxi dialect. This Tajikistan native has formed a deep bond with the city of Xi'an, and her story is one of cultural integration and blossoming friendships. Mina, now 20 years old, has just completed her undergraduate studies at the Chinese Language Institute of Xi'an International Studies University. Reflecting on her four years of study, she describes her experience as "rich" and "exciting." During this time, she participated in numerous cultural exchange activities, from performing Central Asian tea ceremonies and dances at the Tang Dynasty Everbright City to singing at the China-Central Asia Youth Leadership Program. These experiences have not only enhanced her language skills but also her ability to sing and dance proficiently. One of Mina's most significant experiences was volunteering at the China-Central Asia Summit, where she introduced the Terracotta Warriors and the historical development of the Silk Road to guests and journalists. "The setup of the conference was incredibly impressive, and I felt honored to be a part of it," she…

Luoyang City has seized upon the burgeoning Hanfu industry as a catalyst for integrated cultural and tourism development. The development of the Hanfu economy raises important questions about its underlying logic and how cultural attributes can be effectively transformed into economic assets. Market-Oriented Operation: Luoyang Hanfu Research Institute Focuses on Originality Supported vigorously by the Luoyang Municipal Party Committee and Government, the establishment of the Luoyang Hanfu Research Institute (renamed Luoyang Fashion Industry Research Institute) on September 16, 2023, exemplifies the city's proactive stance and innovative institutional mechanisms. Operating under a market-oriented model, the institute leverages a team of renowned experts to drive its activities, with a flexible recruitment platform aimed at attracting high-level professionals and young talents. This initiative not only aims to enhance the professional capabilities in Hanfu research and development but also integrates resources for market-driven economic services. Mr. Ma Shengjie, spokesperson for the institute, highlights their strategic approach, including organizing industry development seminars and establishing industry standards such as the "Hanfu Terminology Standard" and "Hanfu Design Guidelines." These efforts underscore Luoyang's commitment to fostering a standardized and market-oriented Hanfu industry. The institute has also ventured into commercial operations through the establishment of the "Seeing Today Hanfu…

Duration: June 21, 2024 - September 22, 2025 Location: Jiade Art Center The exhibition titled "National Colors and Palace Splendor — Colors of Qing Dynasty Court Textiles" intricately weaves together the concepts of "采" (cǎi) and "彩" (cǎi), both of which historically denote multicolored silks and vibrant spirits. Through the tapestries, embroideries, and colors of Qing dynasty court garments, the exhibition aims to illuminate not only the visual grandeur but also the profound cultural and symbolic significance embedded in each fabric. Patterns and Imperial Authority: A Cloak with Motifs In Qing dynasty rule, while maintaining the Manchu ethnic identity through surnames, hairstyles, and clothing, the imperial court adopted Han Chinese motifs, symbols, and patterns. One remarkable piece on display is the Changfu with dragon motifs in various poses: frontal sitting dragons, walking dragons on all fours, and intertwined dragons forming floral patterns. These designs, meticulously carved like relief sculptures, exude a vibrant vitality akin to the famous Nine-Dragon Screen at the Palace Museum and Beihai Park in Beijing. The Exhibition Sections The exhibition unfolds through five thematic units: Celestial Elements, Majestic Illumination, Magnificent Sophistication, Seasonal Splendors, and Clouds of Elegance. Of particular interest is the "Seasonal Splendors" unit, showcasing garments…

In the midst of summer, the demand for aesthetically pleasing colored contact lenses has surged among young consumers, solidifying their place as an indispensable fashion accessory in daily attire. This year's "618" shopping festival saw a significant uptick in sales of colored contact lenses, with domestic brands leading the charge on platforms like Pinduoduo. Brands such as KalaLaLa and Moucee reported impressive sales figures, reflecting a doubling in revenue compared to the previous year. The trend signals a notable shift towards domestic products, challenging the dominance of imported lenses from Japan and Korea. The allure of names like "Swan Princess," "Twilight Forest," and "Monet's Garden" epitomizes the romantic and fantastical elements driving the latest trends in colored contact lenses. These designs not only reflect the evolving fashion preferences but also highlight the emergence of a new wave of domestic beauty products in the market. Analysts predict that the Chinese colored contact lens industry could reach a staggering 50 billion RMB by 2025, underscoring its growing importance in the beauty and fashion sectors. Breaking Away from Traditional Models Initially, the Chinese market for colored contact lenses heavily favored styles and patterns borrowed from Japan and Korea. However, in recent years, domestic…

In the midst of scorching summer heat, a revival of ancient elegance is sweeping through modern Chinese fashion. Hanfu, traditional clothing dating back thousands of years, is experiencing a renaissance like never before. Known for its loose, comfortable fit and breathable fabrics, Hanfu has become the attire of choice for many seeking both style and comfort during the sweltering months. A Summer of Hanfu Sales Surge The resurgence of Hanfu during the summer months isn't just a fashion trend; it's a cultural phenomenon. Compared to previous years where the focus was on adhering strictly to traditional forms, today's Hanfu enthusiasts are embracing a trend of "mix and match." This movement blends elements of ancient attire with contemporary fashion, making Hanfu not only a statement of cultural pride but also a versatile wardrobe choice. Since the spring season, sales of Hanfu and modern Chinese-style clothing have skyrocketed. Figures from the first quarter of the year show impressive growth, with Caoxian, known as a hub for Hanfu, reporting sales reaching 19.8 billion yuan. On platforms like Douyin's e-commerce, Hanfu sales saw a staggering 389% increase year-on-year just before the May holiday. The recent "6.18" sales event on JD.com witnessed Hanfu category sales…

In the scorching heat of summer, the flowing robes and elegant skirts of Hanfu have captivated consumers like a cool breeze, sweeping into their hearts with their loose and airy designs. Since spring this year, Hanfu and its modern derivatives have continued the momentum from last year's popularity surge. Data indicates that in the first quarter of this year, Hanfu sales in Cao County's (曹县) "Center of the Universe" reached a staggering 1.98 billion yuan. Prior to the May Day holiday, e-commerce sales of Hanfu surged by 389% year-on-year. During the "6.18" promotion, sales of Hanfu on JD.com increased by over 9 times compared to the previous year, with new Chinese-style clothing seeing a growth of over 7 times. The trend isn't confined to online platforms alone; offline stores are also experiencing the Hanfu wave. At Beijing's Bairong World Trade Center, a children's clothing store owner told China Business News that children's Hanfu has been particularly popular this spring and summer. Some children even expressed their desire for Hanfu as gifts for Children's Day. "At our store, the foot traffic has been exceptionally high since opening day," a salesperson at Han Shang Hualian's (汉尚华莲) Beijing APM store told reporters. The…

In recent years, the production of historical dramas has increasingly emphasized the organic fusion of traditional cultural elements with storytelling, showcasing a more sophisticated and heartfelt approach to presenting traditional culture. From my perspective, the application of traditional cultural elements in historical dramas can be categorized into three levels: external, superficial, and internal depths.   Authentic Historical Restoration Historical dramas have shown a growing emphasis on meticulous attention to costume and set design, striving for a faithful reconstruction of historical accuracy. Some productions adhere strictly to scholarly research, almost replicating characters' attire and appearances directly from ancient texts and paintings. This approach allows viewers to experience the true aesthetic charm of traditional Chinese clothing. For example, in "Serenade of Peaceful Joy," the portrayal of Emperor Renzong of Song (played by Wang Kai) closely mirrors historical portraits, achieving a striking visual realism akin to a 3D print from ancient paintings. Beyond costumes, headwear serves as a crucial element of visual aesthetics for female characters. Instead of exaggerated hairstyles, integrating traditional intangible cultural heritage elements into hair accessories creates a sophisticated and refreshing visual appeal. For example, in "Ruyi's Royal Love in the Palace," the use of Tian-tsui ornaments on the hair…

The Modern Hanfu Enthusiast Sensen, a Hanfu enthusiast born after 1995, regularly finds herself glued to her phone, watching Hanfu live shopping sessions on Douyin (the Chinese version of TikTok), even though her wardrobe is already bursting with various styles of Hanfu. "Last year, the Ma Mian skirt was in vogue, but this year, it's all about the new Chinese style," she says, making another purchase as a model twirls in her screen. In recent years, there has been a comprehensive revival of traditional Chinese culture, and Hanfu, which was once confined to niche circles, has become a new fashion trend. More young people, like Sensen, are being introduced to Hanfu through platforms like Douyin, experiencing a journey from unfamiliarity to curiosity, eventually embracing and promoting Hanfu culture. The Meteoric Rise of Hanfu A recent report by the Innovation and Entrepreneurship Center at Peking University HSBC Business School and the Zhiwei Research Institute highlights the explosive growth of Hanfu enthusiasts, with the number of aficionados expanding more than 30-fold over the past decade, reaching 9.98 million in 2023. The increasing demand has turned various e-commerce platforms into crucial venues for Hanfu purchases. By 2024, the market size for Hanfu in…

there has been a remarkable resurgence of interest in traditional Chinese attire, known as Guofeng Guochao, across various regions in China. Luoyang (洛阳), renowned for its rich historical legacy as one of China's ancient capitals, has emerged as a focal point for this cultural revival. Visitors strolling through the streets of Luoyang can now frequently encounter tourists donning a variety of Tang dynasty and Song dynasty costumes. Whether riding electric bikes, commuting on buses, or capturing moments amidst pavilions and towers, these individuals have become a unique and vibrant addition to the city's cultural landscape. The sight of tourists dressed in Tang and Song dynasty costumes is not merely a nostalgic reenactment but a celebration of cultural heritage brought to life. Luoyang's comprehensive reforms and innovative cultural tourism initiatives have played a pivotal role in revitalizing its historical narratives. By bridging the gap between ancient texts and contemporary city life, Luoyang has transformed its streets and alleyways into living testaments of its thirteen dynastic histories. Luoyang's approach to cultural tourism goes beyond superficial displays of history; it integrates immersive experiences that resonate with both locals and visitors alike. The blend of ancient attire with modern transportation and photography exemplifies this…

In recent times, a captivating trend has emerged during graduation season across Chinese universities: the blending of traditional Chinese fashion (Guofeng) with the formal academic regalia, which has won the hearts of the younger generation, particularly represented by Generation Z. Behind this trend, however, lies a nascent stage for the industry of traditional attire such as Hanfu. Despite its rising popularity, issues persist such as inconsistent quality and limited original design capabilities. Critics suggest that brands specializing in Guofeng should delve deeper into the cultural essence of traditional Chinese culture. By doing so, they can not only showcase traditional aesthetics but also cater to modern lifestyle needs. Improving fabric quality, craftsmanship, and exploring innovative ways to express traditional culture are seen as essential steps to ensure that these products stand the test of time and embody historical significance. This blending of Guofeng with academic dress not only celebrates cultural heritage but also serves as a personal statement of identity and pride. For many young graduates, incorporating elements of Hanfu into their graduation attire is a deliberate choice to connect with their roots and distinguish themselves in a sea of uniform academic attire. Social media platforms play a pivotal role in…