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Lily
A Hanfu makeup artist and editor from newhanfu.com. Fashion styling is where my Hanfu journey began, and it still shapes everything I write. I explore how traditional Chinese clothing can be worn in everyday life, from casual outfits to formal Hanfu wedding looks.
Hanfu Movement: Origins, History and Cultural Impact
The Hanfu Movement is the campaign to bring the dress of the Han Chinese back into everyday and ceremonial life — and it began not with an organisation but with one man walking through Zhengzhou in a robe he had sewn himself, on November 22, 2003. Two decades later the clothes appear at festivals, weddings […]
2025 World Peony Hanfu Industry Forum in Heze
On April 9, 2025, the High-Quality Hanfu Industry Forum, part of the World Peony Congress in Heze, Shandong, convened government leaders, academic experts, and industry pioneers to strategize the integration of traditional Hanfu culture with modern innovation. Key attendees included Pan Lusheng (Vice Chairman of China Federation of Literary and Art Circles), Dong Zhanjun (President […]
Banned Accounts
Safeguarding Community Integrity and Sustainable Development of the Free Hanfu Program To ensure fairness within our community and the sustainable operation of the Free Hanfu Program, we wish to inform you that: 1. Fraudulent & Fake Account Detection Our security system will automatically identify and flag suspicious accounts exhibiting artificial activity patterns. 2. Address Verification […]
2020 Hanfu Report, Market Trends & Challenges
In recent years, “Hanfu” has transformed from a niche subculture into a prominent cultural phenomenon. Despite the global disruptions caused by the COVID-19 pandemic in 2020, the Hanfu industry showed remarkable resilience. From short-video platforms like Douyin and Bilibili to bustling shopping streets in Chengdu and Guangzhou, traditional Chinese clothing became an increasingly common sight. […]
2021 Hanfu Market Report, Trends, Data & Industry
From niche subculture to mainstream trend, 2021 marked a pivotal year for Hanfu. Despite ongoing pandemic disruptions, the traditional Chinese clothing industry surged past the 100 billion yuan mark, cementing its status as a cultural and commercial force. From short-video platforms like Douyin to bustling Hanfu streets in Chengdu, Hanfu became an increasingly common sight. […]
2022 Hanfu Market Report, Trends, Data & Industry
From niche obsession to mainstream cultural phenomenon, 2022 marked another landmark year for Hanfu. With the market surpassing 12.5 billion yuan and China-chic cementing its position, the traditional Chinese clothing industry continued its remarkable trajectory. From scenic spots to office commutes, Hanfu became an increasingly common sight across China. Meanwhile, major events such as the […]
2023 Hanfu Market Report, Trends, Data & Industry
1. Market Scale and Growth Overview In 2023, China’s Hanfu market demonstrated remarkable growth, solidifying its transition from a niche cultural hobby into a mainstream consumer industry. According to iiMedia Research data, the Chinese Hanfu market reached 14.47 billion yuan (approximately US$2.03 billion) in 2023, continuing its steady expansion trend. The same report projects the […]
2024 Hanfu Report: Market Overview, Consumer Trends
1. Hanfu Market Size The Chinese Hanfu market continued its robust growth trajectory in 2024. According to the Research, China’s Hanfu market reached 16.88 billion yuan (approximately US$2.33 billion) in 2024, a significant increase from 14.47 billion yuan in 2023, with forecasts projecting the market to reach 24.18 billion yuan by 2027. The driving force […]
2025 Hanfu Annual Report: From Niche to Global Lifestyle
Executive Summary: 2025 was the year Hanfu stopped being a “costume” and started becoming a wardrobe staple. As the market crossed 19 billion yuan (approx. US$2.64 billion) and daily wear adoption surged past 34%, the industry faced a new set of challenges: how to scale without losing authenticity, how to export without cultural dilution, and […]