Latest hanfu news – trends, events & policy updates. Plus stunning hanfu photos from festivals & runway shows. Stay informed.
1. Hanfu Market Size The Chinese Hanfu market continued its robust growth trajectory in 2024. According to the Research, China’s Hanfu market reached 16.88 billion yuan (approximately US$2.33 billion) in 2024, a significant increase from 14.47 billion yuan in 2023, with forecasts projecting the market to reach 24.18 billion yuan by 2027. The driving force […]
Executive Summary: 2025 was the year Hanfu stopped being a “costume” and started becoming a wardrobe staple. As the market crossed 19 billion yuan (approx. US$2.64 billion) and daily wear adoption surged past 34%, the industry faced a new set of challenges: how to scale without losing authenticity, how to export without cultural dilution, and […]
In a spectacular celebration of Chinese traditional dress, the Luoyang Huafu Competition recently concluded in Jinan, showcasing the enduring appeal of traditional Chinese clothing and the growing hanfu movement across the country. The event, titled “Crossing Through Time: Luoyang Huafu New Talent Competition,” brought together enthusiasts from diverse backgrounds to celebrate China’s rich sartorial heritage. […]
The Dragon Boat Festival (端午节, Duanwu Festival) falls on June 19, 2026. It is one of China’s three major traditional holidays, alongside Spring Festival and Mid-Autumn Festival. For newhanfu.com readers, it is also one of the best occasions in the year to wear Hanfu in a contextually appropriate way — and to understand the cultural layers […]
The Modern Hanfu Enthusiast Sensen, a Hanfu enthusiast born after 1995, regularly finds herself glued to her phone, watching Hanfu live shopping sessions on Douyin (the Chinese version of TikTok), even though her wardrobe is already bursting with various styles of Hanfu. “Last year, the Ma Mian skirt was in vogue, but this year, it’s […]
With the resurgence of traditional Chinese culture, a new wave of nostalgia has swept over the nation, captivating the hearts of many. This phenomenon is particularly evident in the growing popularity of “national style” toys. On platforms like Xiaohongshu, topics related to “domestic building blocks” have garnered nearly 700 million views, with many adults becoming […]
In the scorching heat of summer, the flowing robes and elegant skirts of Hanfu have captivated consumers like a cool breeze, sweeping into their hearts with their loose and airy designs. Since spring this year, Hanfu and its modern derivatives have continued the momentum from last year’s popularity surge. Data indicates that in the first […]
The young man sleeping on the kang bed had his second brother Han Zhu beside him, snoring at varying volumes. Not far from the bed was a yellow mud wall, aged with time, with several fine cracks through which the complaints of Han’s mother and the sound of his father smoking a dry tobacco pipe […]
Recently, stars such as Zhong Chuxi, Na Zha, Ni Ni, and Huang Xuan have appeared in the style of the Republic of China period one after another, showing a different kind of charm and appeal. These photos not only made people’s eyes light up, but also gave everyone a deeper understanding and recognition of the […]
In recent years, a captivating trend has emerged during graduation season across Chinese universities: the fusion of traditional Chinese fashion (Guofeng) with the formal academic regalia. This unique blend sees graduates adorning themselves with the iconic mortarboard adorned with hairpins, draped with floral-patterned embroidery, and walking gracefully through campus. Beneath their dark academic gowns, the […]
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