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Why Black Myth: Zhong Kui Choose a Niche Cultural IP
I was keeping an eye on the news from Gamescom, and when Zhong Kui (钟馗) popped up, my first reaction was genuine surprise. It wasn't that I was expecting DLC for Black Myth: Wukong - it was more that the Zhong Kui IP feels like a familiar yet distant figure. The last time I heard this name in mainstream pop culture was probably over a decade ago in a TVB series. Using a traditional cultural IP that has somewhat faded from public memory means there's almost no existing blueprint to follow. They'll have to rebuild public recognition of Zhong Kui almost from scratch. But then again, the first Black Myth game laid a solid foundation. Not only did it turn developer Game Science into an IP with a loyal fanbase, but it also established a framework for using the gaming medium to deconstruct and reimagine traditional culture—a framework Black Myth: Wukong has already proven can effectively break through cultural barriers overseas. For Game Science, an IP like Zhong Kui—rich in meaning and open to reinterpretation—offers tremendous creative freedom. Unlike Sun Wukong, a household name and national-level IP, Zhong Kui lacks a clearly defined canonical narrative or a structure that easily lends…- 106
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