Hanfu Industry

New stills from A Journey to Love (一念江南) have stirred quiet excitement online. In one image, Zhao Jinmai (赵今麦) sits in a small boat on a lotus pond. Her clothes are pale, her hair is simple, and her expression is calm. Many viewers thought at once of Xue Baochai (薛宝钗) in the 1987 television adaptation of A Dream of Red Mansions (红楼梦). The comparison is not about a copied hairstyle or a borrowed prop. It is about a shared atmosphere: open, gentle, and deeply Chinese. Why does a young actress in a new drama remind people of a classic literary heroine? The answer lies in bone structure, fabric, and a changing standard of beauty. The first glance is not proof. It is a question about why certain faces feel timeless. A Face Remembers Baochai is described with a face like a silver basin and eyes like apricot seeds. Zhang Li (张莉), who played her in 1987, had a smooth oval face. Its lines were full and soft, without a sharp jaw. That shape gave her a composed, gentle presence. Zhao shares this basic geometry. Her cheeks are full, her face width is balanced, and her brows curve softly. She wears…

Caoxian County (曹县) in Shandong sold 4.775 billion yuan worth of Hanfu online in the first half of 2026, up 9.2 percent year on year, holding more than half of the national Hanfu market, according to the county's e-commerce figures. Its total online retail in the same period reached 23.618 billion yuan, a 12.3 percent increase. The price logic behind the share is blunt: a Mamianqun (马面裙) made of the same fabric with the same embroidery sells for 400 to 500 yuan under an outside brand, while a comparable Caoxian skirt costs just over 100 yuan. At the Jizhi Youai (极智有爱) cloud warehouse showroom in the county, four anchors livestream at once, split between selling, picking styles and promotion. One, holding a skirt from the racks, ran through the arithmetic on air: the fabric comes from Keqiao (柯桥), the weaving is done in Xucun (许村), and the embroidery is finished locally, "so nowhere else can touch this price." The county also drew the attention of People's Daily's online program "The Unexpected Chinese Economy", whose crew brought young actor Xu Ruohan (徐若晗) to report from the workshops; the report repeated the industry's standard line that one of every two Hanfu sold…

On September 25, the 15th night of the eighth lunar month, the moon that Chinese poets have spent a thousand years describing will be full again. For anyone who wears Hanfu, the date carries extra weight. Mid-Autumn is the one night of the year when traditional dress feels less like a costume and more like joining a conversation that began in the Tang dynasty and has never really stopped. With the festival about four weeks away, this guide pulls the customs together — moon viewing, moon worship, lanterns, mooncakes and what to wear — for a 2026 celebration in proper form. The Festival's Roots Mid-Autumn began in the early Tang dynasty, spread widely during the Song, and by the Ming and Qing periods ranked alongside the Spring Festival as one of China's most important holidays. Legend traces the custom to Emperor Xuanzong of Tang (唐玄宗), who reportedly dreamed of visiting the moon palace and returning with the melody "Rainbow Skirt and Feathered Coat." Whether or not the emperor actually made the trip, moon viewing caught on among ordinary people. The night had a special freedom attached to it: women of good families, who spent most of the year indoors, could…

If your idea of a summer outing is a stretch of golden sunflowers and a slow walk, Yongji County (永吉县) in Jilin City, Jilin Province, had its answer ready on August 22. That morning the county's sunflower fields were the scene of the "Skirts Aflutter Like Warm Sunlight" Hanfu show, the latest stop in a summer cultural-tourism series that keeps pairing traditional dress with the local flower season. The Yongji County Culture, Radio, Television and Tourism Bureau organized the event, and the Yongji County Cultural Center ran the day's program. Ten in the Morning, Robes Among the Blooms The show began at 10 a.m. Children from the Qiyi Dance School (琪艺舞蹈学校) opened the procession, and more than fifty Hanfu enthusiasts followed in robes of varied styles and cuts, walking the paths that thread the flower beds at a steady, unhurried pace. At this height of the season the blooms stood tall and the gold ran to the field's far edge, so the walkers became slow-moving dots of color against the yellow, easy to follow from any point along the path. Against the bright yellow blooms, the deep reds, blues and greens of the traditional dress stood out like brush strokes…

Full disclosure: I went to the Youth Innovation Beijing Trend-Shopping Fair (潮购会) for the Hanfu parade and stayed for the games. The fair opened on August 28 on the Celebration Square at Beijing's Olympic Park, the stretch between the Bird's Nest and the Water Cube, and it runs through August 30, free to enter, from 15:00 to 21:00 each day. Organized jointly by the Beijing-Tianjin-Hebei region, it packs about 100 booths into ten themed zones that mix tech products, cultural experiences, books and charity shopping. Daily Hanfu Walks and Four NPCs to Find The parade is the draw. Every day from 16:00 to 17:00, a Hanfu procession makes a full loop of the square, and honestly, it works — people in Ming-style robes walking past the Bird's Nest is a sight you don't forget. Around the site, four actors in ancient-style costumes wander the crowd as NPCs. Find one, and you can play a quick free game; win, and you get a "silver-note" voucher (银票), the fair's own play money. Here is how the currency works. You pick up a stamp card at a checkpoint or at the Fair Money House, collect six stamps by doing the checkpoints and games,…

2,822 Hanfu companies, 15,627 online stores, 224 physical experience shops, a workforce of nearly 100,000 and 13 billion yuan in 2025 sales — those are the numbers Caoxian County (曹县) in Shandong built its reputation on. Its newest line of business is clothes for humanoid robots, and orders are arriving faster than the county's usual garments. Journalists on the "Vital China Research Tour" heard the latest figures on August 27 at the Caoxian Digital Economy Industrial Park in Eshang Town: Chenfei Apparel has taken more than 2,000 robot-Hanfu orders since April. A New Track Opens at the Hanfu Hub Two milestones landed within nine days of each other this spring. On April 11, the country's first intelligent humanoid-robot garment industry base was unveiled at the park, jointly built by Jiuzhou Yunshang (九州云裳), Hangzhou Zhongcheng Robotics and Caoxian's own Chenfei Apparel. The base covers fabric cutting, sewing and quality control on a fully automated line. On April 20, the county's textile-apparel chain task force led the launch of the world's first humanoid-robot garment design and R&D center in Hangzhou, setting up a cross-regional loop the county describes as "Hangzhou research, Caoxian manufacturing" — an attempt to close the design gap that…

At 14:30 on August 12, 2026, "Wei-Jin Hanfu: A Survey of Period Dress" — part of the museum's traditional-culture costume program — opened at Gallery 5 on the second floor of the Zhuhai Guyuan Art Museum. The exhibition runs from August 7 through 10:30 on the morning of August 16, anchoring the venue's summer programming around traditional Chinese dress and part of a wider regional push to weave traditional craft heritage into public exhibition calendars. It joins two other shows to form the August arts lineup, and the opening drew local heritage enthusiasts and Hanfu club members alike. The "Wei-Jin Hanfu" display focuses on Hanfu forms and dress aesthetics of the Wei-Jin period (220–420 CE), systematically presenting the wardrobe character of that historical stage and giving visitors a close look at traditional costume culture. The era followed the Han and preceded the Northern and Southern Dynasties, and its robe culture prized naturalness over rigid formality — a visible contrast with the tighter ritual dress of earlier courts. Wei-Jin attire is known for its loose, flowing silhouette: wide sleeves and ample hems (Baoyi Bo Dai) that mirrored the period's intellectual turn toward metaphysics and an unrestrained, self-expressive spirit. Lengths fell past…

At 17:30 on August 7, 2026, the "Yiguan Heluo · Luoyi Guofeng Cultural Gala" — a Hanfu culture and Guofeng fashion pageant — opened at Luoyi Ancient City in Luoyang. Jointly hosted by the Luoyang Hanfu Research Institute and the Model Professional Committee of the Henan Provincial Garment Industry Association, with multiple cultural-tourism, cultural-promotion and Hanfu-industry enterprises as co-organizers and supporters, the event draws on Luoyang's millennia-deep ancient-capital heritage and borrows the "boundary-free runway" format from avant-garde fashion tourism to build a fully immersive, borderless Guofeng experience. Luoyang, long called the divine capital of the Tang, positioned the gala as a city-branding move that blends heritage with youth-oriented tourism. The gala fielded an unprecedented lineup: 200 professional models alongside top-tier styling and imaging teams, using the old city's streets, bridges and pavilions as natural stages to create a "one scene, one runway; one step, one view" audiovisual experience that interprets the beauty of Chinese dress and the grace of Hua Xia ritual. The show broke the limits of a fixed T-stage, turning Jinchang Street, Liulin Street, Lide Bridge and Lide Court into open-air runways. Each setting — a stone bridge, a quiet court, a lantern-lit lane — became its own…

On August 11, the People's Daily Overseas Edition published "China Chic Wins Foreign Consumers — Bringing China's 'Good Products' Home," spotlighting the export momentum of Caoxian, Shandong, the country's core original Hanfu production hub. Caoxian concentrates 2,822 Hanfu enterprises and more than 15,000 online stores. Its complete modern supply chain covers dyeing, embroidery and garment assembly, and can move from design to shipment in just seven days. "Companies have long stepped out of the passive OEM model, blending international fashion elements into their designs and folding simple cuts and daily-wear needs into traditional motifs to keep sparking new demand," said Hou Guodong, head of Caoxian Shengming Garment Co. "By the middle of this year, orders had already multiplied several times over." At the Hanfu showroom of the Jizhi Youai tech-industrial park in Caoxian, Emily, a tourist from Australia, tried on a jujube-red gold-threaded Mamianqun in front of the mirror; as the hem swayed, gold patterns glinted under the lights. Staff explained that the Mamianqun takes its name from the skirt's central panel, which resembles the "horse-face" design of ancient city walls, and is among the most popular Hanfu styles. The showroom also displayed Yuehua skirts and Fengwei skirts in various…

Fulong New Street (福隆新街) in Macao's Sao Lourenco parish was built in the late Qing period as a lane of teahouses and shuttered shops, their wooden doors painted the deep red that gave the quarter its old nickname of the Red Window Street. For eight days in August the same lane traded that modern memory for an older one, dressing as Tang-dynasty Chang'an (长安), the imperial capital of a thousand years earlier, for the Macao Traditional Chinese Attire Cultural Festival. Eight Days of Tang Splendor The lane's red-windowed shop fronts date to the 1870s, when the quarter was laid out as one of Macao's most fashionable commercial streets, and the festival leaned into that theatrical backdrop. Organizers of the Macao Traditional Chinese Hanfu Attire Festival ran it daily from noon to 10 p.m. between August 8 and 15, free of charge, closing the street to traffic and lining it with stages, market stalls and Tang-costume photo spots where the old wooden doors became dressing-room backdrops. The opening ceremony on August 8 at 6 p.m. was hosted by the legislator Shi Jialun (施家伦), Liu Dongyi (刘冬怡), acting head of the tourism bureau's product section, Cai Zhicheng (蔡志成), deputy director of the…

Every made-to-order suit of Ming-style Hanfu from Minghuatang (明华堂) takes three to four days to cut and finish by hand, and the Guangzhou-based label's order book now runs to March 2027. The brand, often described as the ceiling of the Hanfu industry, was profiled on August 21 by China News Service in a report on its founder, Hong Kong-born designer Zhong Yi (钟毅), who was photographed at his Guangzhou studio showing a robe inspired by the classic Cantonese tune. Zhong Yi, born in 1985, moved to Guangzhou with his family in high school and studied at the Guangzhou Academy of Fine Arts, where he began collecting materials on traditional Chinese dress and trying to reconstruct an authentic garment. He founded Minghuatang in 2007, making it one of the earliest Hanfu brands in the country. He chose Guangzhou, he told China News Service, because the food, culture and Cantonese-speaking environment felt familiar, because the Zhongda fabric market (中大布匹市场) sits nearby, and because Foshan (佛山) has a deep textile industry to draw on. The brand's ground-floor showroom displays more than a hundred garments on rails: Mamianqun (马面裙) skirts and full sets of men's and women's robes. One women's robe on show takes…

If you have ever wanted to walk a riverside in a Tang robe and call it an assignment, this is the closest thing to a formal invitation. On August 11, the 38th Guangyuan Daughter Festival (广元女儿节) opened recruitment for "Poetry on the Shu Road" (诗行蜀道), a Hanfu parade that will run along 1.6 kilometers of the Jialing riverfront on August 31 — and anyone aged 18 to 45 with a proper-construction Hanfu or a Neo-Chinese qipao can apply, free of charge, until noon on August 19. Guangyuan, in northern Sichuan, claims a particular title: it is the hometown of Wu Zetian (武则天), China's only female emperor, and the Daughter Festival is the city's signature celebration, now in its 38th edition. This year's festival wraps the parade into a package of "girl-power" tourism — during the festival window, Guangyuan offers women visitors from anywhere in the world nine days of free admission to its attractions, a goodwill gesture the organizers say is the festival's biggest yet. The parade itself is a moving timeline of Chinese dress. Recruiters are looking for three categories of walkers — Tang-style, Song-style and Ming-style Hanfu enthusiasts, plus lovers of the Neo-Chinese qipao — who will process…

The Qixi (七夕) river lantern tradition of Rongchang (荣昌) began in 2014, and the eleventh edition of the festival opened on August 15 in Wanling Ancient Town (万灵古镇), a national AAAA scenic area in Chongqing. The five-day event runs through August 19 under the banner "Millennium Rongchang," pairing intangible-heritage performances, concerts, market stalls and night-light installations along the Laixi (濑溪) riverfront. Wanling's history carries the festival. The town preserves the Darong Bridge (大荣桥), the Zhao Clan Ancestral Hall and the Huguang Guild Hall (湖广会馆) among its protected monuments, and 21 provincial-level intangible cultural heritage items are registered here. That stock of buildings and crafts gives the Qixi observance a physical setting most festivals lack: lanterns released from the Niushiba Wharf (牛市坝码头) drift past stone bridges built centuries before the holiday took its current form. After dark the riverside doubled as a stage. Seven or eight Chinese-style mini stages lined the kilometer of street from Darong Bridge toward Wanling Fudi (万灵福邸), where classical dance gave way to a robot moving to music, and an actor playing the poet Li Bai traded couplets with visitors while a clown in antique dress made balloon animals. At the main stage, a "Starlight Concert" mixed…

If you are in Xingtai this month and want a Qixi plan that does not involve a restaurant reservation, walk into the Jialeyuan Life Plaza (家乐园生活广场) market on Shengshi Road any day until August 30. The Guofeng street zone runs four sections, heritage crafts, specialty food, Qixi merchandise and local tourism displays, and the whole block keeps its Hanfu dressing corner, poetry-and-pitch-pot games and period-costume processions running all day. Nightly stage shows cycle through singers, rock bands and folk troupes, with the nationally graded performer Wang Baode (王宝德) holding court for meet-and-greets. Couples in rented robes, braids and borrowed fans have made the market the city's most-photographed backdrop of the season. The Festival Behind the Market The market anchors the national "Our Festival: Qixi" cultural event, which runs in Xingtai from August 15 to 20, the third to eighth days of the seventh lunar month. Six central agencies, including the civilization offices of the central publicity department, the Ministry of Civil Affairs, the culture and tourism ministry's heritage division, and the All-China Women's Federation, co-sponsor the program, with Hebei province and Xingtai hosting. This is the second year in a row the event has landed in the city, which styles…

At noon on August 9, 2026, the 36-episode costume drama The Road to Splendor (花开锦绣) premiered exclusively on Tencent Video, surpassing two million reservations on the platform and pushing its heat index past 21,000 within two hours of airing, with overseas simulcasts on Disney+ and WeTV. Almost immediately, the production's costume and styling work became the audience's favorite topic of debate: the crew prepared 800 outfits and more than 500 looks for its characters, with Mamianqun (马面裙), Aoqun (袄裙), Bijia (比甲) and cloud-shoulder yunjian (云肩) recreated from Ming Palace Records (明宫史) and the collections of the Confucius Mansion in Qufu, down to the handwoven kesi silk of the Pibo sash (披帛) the heroine wraps around herself while on the run. The research-driven aesthetic of "costume as narrative" drew a wave of praise online. A Three-Stage Wardrobe for the Heroine Costume director Gao Qiuwan (高秋婉) designed a "three-stage wardrobe system" for the heroine Fu Tingyun, played by Deng Enxi (邓恩熙), turning clothing into a chronicle of the character's fate. In the first stage, the sheltered Jiangnan lady of letters, Fu Tingyun wears a plain-silk Beizi (褙子) in low-saturation colors — light beige-white, soft pink, pale apricot and bean green — a…

On the evening of August 19, the Qixi (七夕) holiday, lanterns went out on the water in Changning County (长宁县) for the 2026 Wen'an Culture River Lantern Festival. From 6 p.m. to 9:30 p.m., the grounds around Jin'ao Bridge (金鳌桥) in Jiehu Village (介湖村), Shuanghe Town (双河镇), became a Hanfu garden party with river-lantern prayers, a lotus banquet and a five-stall folk-game market. The festival, run under the theme "Jin'ao Lights and a Magpie-Bridge Galaxy," was organized by the Shuanghe Town Party Committee and town government, with the Jiehu Village Committee handling operations. Visitors could rent adult and children's Hanfu at the site, both men's and women's cuts, and wear them through the whole evening. Four themed photo scenes spread across the site. At the head of Jin'ao Bridge, an archway recreated the magpie bridge of the Qixi legend with glowing vine lights, magpie-shaped lamps and sheer gauze curtains. On the square, a wall of stacked paper lanterns rose against strings of star lights, topped by illuminated characters spelling "Jin'ao." Along the riverside walkway, bamboo weaving, hemp rope and lanterns framed an open-air riverside set, with oil-paper umbrellas, round fans and antique-style masks provided as props. A pavilion by the…

On July 22, Dongjing News reported from the Guiyang Confucius Academy Culture Communication Center that recruitment for the 2026 (bingwu) year Chinese Wedding at the Confucius Academy had fully launched, with eligible couples from across the country able to register free of charge for this collective wedding ceremony rooted in millennia-old rites. The wedding is scheduled for August 19, 2026 — the seventh day of the seventh lunar month, the Qixi Festival, the night when the weaver maid and the cowherd are said to meet across the Milky Way — at the Guiyang Confucius Academy (贵阳孔学堂), and participation is completely free of charge. The academy, a cultural landmark on the southern bank of Huaxi in Guiyang, has long served as a public venue for the study and transmission of traditional Chinese learning. 13 Years, 500 Couples: A Ceremony Modeled on Classic Rites The Chinese Wedding is one of the academy's four signature "rites" programmes, an annual series built around traditional ceremonies of passage. It has now been held for thirteen consecutive years, witnessing 500 couples complete their vows in the academy's halls. The ceremony follows the "Marriage Rites of a Gentleman" chapter of the Book of Etiquette and Ceremonial (仪礼·士昏礼)…

On the evening of July 31, inside the atrium of Shenzhen's KKONE mall, the mellifluous tune of the Yue opera aria "Eighteen Farewells" rose, and two newlyweds in Song-style wedding robes walked out and bowed to each other as shoppers raised their phones. Shenzhen News reported on August 3 that Xitang Ancient Town had, in effect, moved Jiangnan's waterways into the city's downtown: the "2026 Xitang Tourism (Shenzhen) Promotion and Cultural Tourism Investment Event," under the tagline "Shenzhen's Affection, Xitang," ran across two venues in two days, with the second stop on August 1 outside the Shenzhen Press Group's new media tower. The liveliest corner of the venue was not the stage but the interactive booths. Lines formed at the spinning wheel, where winners carried off Xitang souvenirs or town tickets; the heritage display zone drew browsers with Pankou knots, paper-cutting and woodblock prints; and travel advisors were surrounded by visitors customizing "Hanfu + night tour" or "opera + food" itineraries. Mr. Zhou, a Shenzhen resident born after 1990, stayed through the whole presentation. Having visited Zhejiang seven or eight times, he said: "I love the pace of life there. Shenzhen is too fast; Xitang feels slow and steady —…

The 2026 "Xinjiang Is a Good Place" heritage-aid exhibition has opened in Shihezi, Xinjiang Production and Construction Corps (XPCC), under the theme "Culture Nourishes Xinjiang, Heritage Adds Color." It gathers 651 representative intangible cultural heritage (ICH) projects and 549 ICH bearers from 31 provincial regions plus the XPCC — the largest participation in the event's history. Among the exhibits, two Hanfu crafts stand out: the Hanfu-making technique of Heze, Shandong, and the Tang-style Daxiushan technique of Luoyang, Henan, appearing side by side beneath the Tianshan Mountains. The Shandong pavilion presented two "works": an auditory one — Shandong Guzheng Music, a national-level ICH item — and a visual one — Hanfu-making, a municipal-level representative project. On stage, Zhu Yanfang, provincial-level bearer of Shandong Guzheng Music, played with the robust, unadorned character of southwestern Shandong, a tone forged by the Yellow River floodplain and folk storytelling cadence. She has performed at CCTV's intangible heritage gala and at Seoul's "Silk Road Culture Month"; this time her strings conversed with Xinjiang's ethnic instruments in the Gobi new town. Complementing the zither sound was the visual chapter laid out at the Luoruyan (洛如焉) Hanfu booth from Caoxian: finely rendered traditional motifs and time-honored cutting techniques,…

"Overseas orders for Mamianqun at the start of this year were about ten times what they were in the same period last year!" Hou Guodong, head of Shandong Caoxian Shengming Garments Co., told Xinhua in a report filed from Jinan and Nairobi on March 16. His company's trajectory mirrors the broader boom in Chinese Mamianqun exports. "In the past, we made whatever foreign clients asked for. Over the past year, we have been weaving international fashion elements into our Hanfu designs to spark new demand," Hou said. The firm has joined international Hanfu trade shows and cross-border e-commerce platforms, introducing more of the world to the pleated skirt. The Mamianqun, a signature silhouette of Hanfu, features flat front and back panels with knife-pleated sides; its name comes from the skirt's flat overlapping panels, which resemble the "horse-face" (mamian) gate towers of ancient Chinese city walls. It is among the most popular categories of the modern Hanfu revival. Caoxian County in Shandong Province — a landmark of both Mamianqun production and the Hanfu industry — offers the clearest numbers: 2025 Hanfu sales surpassed 13 billion yuan, with more than 2,800 Hanfu companies and nearly 100,000 workers, making the county one of…

The "Liangyuan Qixi, Walk at Leisure" (良缘七夕·且徐行) ancient-style gathering will open on August 15, 2026 beneath the Swallow Pavilion in Xuzhou's Yunlong Park, the city's Culture, Radio, Television and Tourism Bureau announced on its official WeChat account, with registration now open for Hanfu enthusiasts and on-site NPC performers. The series name "Qie Xuxing," drawn from the Song-dynasty poet Su Shi's line about walking at ease through wind and rain, sets the tone for an unhurried garden outing across the lakefront grounds of Yunlong Park, one of Xuzhou's best-loved public parks. Following this spring's "Qie Xuxing" Flower Festival event, the summer Qixi edition — built around the theme "spring brings the Flower Festival, summer the Qixi Festival" — arrives fully upgraded: a bigger lineup, more activities and deeper immersion. On the day of the event, a hundred Hanfu enthusiasts will assemble in the square before the Swallow Pavilion and enter the waterside main venue together, a processional impressive on its own. The market extends from land onto water: a Qixi-themed guofeng market lines the waterfront, joined by a first-ever floating lotus-flower market, so that browsing stalls can continue from the shore onto the lake — a garden-party novelty that organizers say…

With Qixi approaching, Chifeng is preparing a collective wedding that pairs the city's millennia-old Hongshan jade-dragon culture with orthodox Chinese wedding rites. The Chifeng Municipal Civil Affairs Bureau released its "Jade Dragon as Witness, Qixi Rendezvous" recruitment notice on August 3, inviting 50 newlywed couples from across the city to a free, fully subsidized Chinese-style group wedding on August 16, 2026, at Jade Dragon South Square in the city's new district. The event is jointly hosted by the Chifeng Municipal Civil Affairs Bureau, the Municipal Women's Federation and the Municipal Federation of Trade Unions, and undertaken by the Chifeng Wedding Customs Service Industry Association. Its purpose is to carry forward fine traditional Chinese wedding customs while championing a simple and moderate approach to marriage. Chifeng is the hometown of the "First Dragon of China" — the Hongshan jade dragon — and the ceremony will be staged at the city's landmark Jade Dragon Square beneath the "Flying Dragon in the Sky" jade-dragon sculpture, weaving the auspicious symbolism of Hongshan dragon culture, orthodox Chinese wedding customs and the current campaign to reform outdated marriage conventions into a single public ceremony that shuns extravagance and comparison. According to the Chifeng Converged Media Center,…

Yunnan Province will hold its third provincial collective wedding series on August 18-19, 2026, timed to the Qixi Festival — the seventh day of the seventh lunar month, which falls on August 19 this year — according to the Yunnan Provincial Department of Civil Affairs. Under the theme "A Life Called Yunnan — Rites of the Cloud, Romance of Colorful Clouds," all 16 prefectures of the province will stage collective weddings on Qixi day itself, with the main venue in Mile City, Honghe Prefecture, and each other prefecture running one secondary venue at its park-style marriage registration service point. The event is jointly organized by nine provincial departments: the Department of Civil Affairs, the Higher People's Court, the Publicity Department of the Provincial Party Committee (Provincial Spiritual Civilization Office), the Department of Justice, the Department of Agriculture and Rural Affairs, the Department of Culture and Tourism, the Federation of Trade Unions, the Communist Youth League and the Women's Federation. The notice was issued on July 24, 2026. The goal is to deepen wedding-custom reform and promote fine traditional Chinese marriage culture, guiding young couples toward new-style, simplified weddings and pushing back against high bride prices, lavish ceremonies and vulgar wedding…

Caoxian County's Hanfu industry in Shandong is moving from scale leadership toward brand leadership. Ancailou Town, billed as "the No. 1 town for online Hanfu sales," is betting on the Ming-style Hanfu wave: riding on the "Guose Fanghua" Hanfu Culture Industrial Park — a 500-million-yuan investment covering more than 200 mu — the town has joined up research, production, exhibition, warehousing and logistics in one integrated chain. Once the park is running at full capacity, annual revenue is expected to exceed 2 billion yuan and more than 2,000 jobs will be added. The park was built with help from the first secretary and work team stationed by the provincial government office, according to the Caoxian government website. It has already drawn more than 100 merchants, including 7 logistics companies, 5 regional logistics sorting centers and 3 cross-border e-commerce firms, and is helping upgrade more than 50 surrounding Taobao villages. Under a "government pays for the land, merchants build the workshops" model, the project leveraged 300 million yuan of private capital to create a "1-kilometer efficient production circle" for Hanfu, pushing the industry from scattered workshops toward scale, standards and park-based operation. On the innovation front, the park has guided companies…