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Why Black Myth: Zhong Kui Choose a Niche Cultural IP
I was keeping an eye on the news from Gamescom, and when Zhong Kui (钟馗) popped up, my first reaction was genuine surprise. It wasn't that I was expecting DLC for Black Myth: Wukong - it was more that the Zhong Kui IP feels like a familiar yet distant figure. The last time I heard this name in mainstream pop culture was probably over a decade ago in a TVB series. Using a traditional cultural IP that has somewhat faded from public memory means there's almost no existing blueprint to follow. They'll have to rebuild public recognition of Zhong Kui almost from scratch. But then again, the first Black Myth game laid a solid foundation. Not only did it turn developer…
Why Black Myth: Zhong Kui Choose a Niche Cultural IP
I was keeping an eye on the news from Gamescom, and when Zhong Kui (钟馗) popped up, my first reaction was genuine surprise. It wasn't that I was expecting DLC for Black Myth: Wukong - it was more that the Zhong Kui IP feels like a familiar yet distant figure. The last time I heard this name in mainstream pop culture was probably over a decade ago in a TVB series. Using a traditional cultural IP that has somewhat faded from public memory means there's almost no existing blueprint to follow. They'll have to rebuild public recognition of Zhong Kui almost from scratch. But then again, the first Black Myth game laid a solid foundation. Not only did it turn developer…
I was keeping an eye on the news from Gamescom, and when Zhong Kui (钟馗) popped up, my first reaction was genuine surprise. It wasn't that I was expecting DLC for Black Myth: Wukong - it was more that the Zhong Kui IP feels like a familiar yet distant figure. The last time I heard this name in mainstream pop culture was probably over a decade ago in a TVB series. Using a traditional cultural IP that has somewhat faded from public memory means there's almost no existing blueprint to follow. They'll have to rebuild public recognition of Zhong Kui almost from scratch. But then again, the first Black Myth game laid a solid foundation. Not only did it turn developer…
Why Black Myth: Zhong Kui Choose a Niche Cultural IP
I was keeping an eye on the news from Gamescom, and when Zhong Kui (钟馗) popped up, my first reaction was genuine surprise. It wasn't that I was expecting DLC for Black Myth: Wukong - it was more that the Zhong Kui IP feels like a familiar yet distant figure. The last time I heard this name in mainstream pop culture was probably over a decade ago in a TVB series. Using a traditional cultural IP that has somewhat faded from public memory means there's almost no existing blueprint to follow. They'll have to rebuild public recognition of Zhong Kui almost from scratch. But then again, the first Black Myth game laid a solid foundation. Not only did it turn developer…
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