When Bling Bling De Time’ (闪亮的日子) fifth season premiered on Douyin, producer Zhao Wenwen (赵文文) nervously checked the stats after 30 minutes: a mere 3,000 likes. “Is this good or bad?” she wondered. Within weeks, that anxiety dissolved into triumph as the show exploded, amassing 720 million views across its IP content and 1.73 billion […]
