Summer Consumption Trends in China's Cultural Capitals
As the summer sun bathes China's cities in its warm embrace, a vibrant tapestry of events and experiences unfolds, marking the onset of the summer consumption season. From Shanghai's inaugural "Summer in Shanghai" international consumer festival to the renaissance of traditional heritage brands nationwide, this season is not just about beating the heat but embracing a cultural reawakening. Shanghai's International Consumer Festival Sets the Stage for Summer Excitement In Shanghai, designated as a pivotal international consumer hub, the debut of "Summer in Shanghai" has been nothing short of spectacular. Featuring seven flagship events and 58 exhibitions spanning business, travel, and cultural showcases, the city has seamlessly integrated traditional charm with modern innovations. One standout is the Yu Garden, where the…