Yang Xiaolai

Crisis or Opportunity? The atmosphere at Shanghai Film City during the 27th Shanghai International Film Festival (SIFF) was electric. Audiences queued for hours to catch Claude Lanzmann’s nine-hour Holocaust documentary Shoah or David Lynch’s midnight trilogy. Yet outside this bubble, reality bites: China’s overall box office revenue for May 2025 plummeted to 1.7 billion yuan, down 42% year-on-year. This stark duality frames Chinese cinema’s 120th anniversary - a celebration shadowed by existential questions. Veteran Hong Kong action director Yuen Heping (袁和平) struck a defiant note: "Chinese cinema has many more 120 years. Film will not disappear" . But as producers and directors gathered at forums, their discussions centered on reinvention. With rising production costs, fragmented audiences, and streaming rivals, how does an industry built on theatrical spectacle evolve? When Film Festivals Outshine Theatres Zhou You's (周游) experience mirrors the film festival's screening craze. Despite accounting for less than 0.1% of showtimes, SIFF ranked 5th in daily box office from June 16-18, grabbing over 8% of daily revenue. That's wild - proof cinephiles will go all out for rare screenings. For ten days, Shanghai transformed into a cinephile’s pilgrimage site. Diehards like Zhou You crammed five films daily, fueled by coffee…