Guo Jingfei

The spotlight burns brighter than ever for Zhao Jinmai (赵今麦), one of China’s most promising young actresses. Fresh off the success of her dual 2025 dramas—the gritty crime thriller Bleach and the nostalgic coming-of-age series Our Generation—the 00s star now finds herself navigating fame’s double-edged sword. While her acting prowess earns critical acclaim, recent fashion choices during promotional events have ignited social media storms, revealing the intense scrutiny facing China’s Gen-Z idols. Style Backlash During Our Generation’s live-stream promotion on July 15, Zhao’s wardrobe became the unintended protagonist. Her first ensemble—a sporty tank top paired with a floral skirt and contrasting grey socks—clashed violently with her youthful persona. Critics slammed the "twee-meets-athleisure" chaos, comparing it to "a thrift-store mishap." The second look fared worse: a black miniskirt with military-green ankle boots shortened her leg line, while overly tight curls aged the 23-year-old. Fans flooded comments demanding studio overhauls, with one lamenting, "The styling buried her glow—it’s criminal!" The backlash intensified when juxtaposed against Zhao’s own social media posts. Hours before the stream, her double-pigtail selfies drew raves for capturing Our Generation’s spirited charm. This whiplash exposed her team’s misjudgment: forcing haute couture (like Miu Miu’s controversial sock-boot combo) without tailoring…