Mark your calendars! From June 12th to 14th, 2025, Jinshan District in Shanghai is pulling out all the stops to celebrate China's Cultural and Natural Heritage Day with a vibrant series of events centered around the theme "ICH (Intangible Cultural Heritage) Embraces Youth, Heritage for the Future." The main hub is the Jinshan District Museum (1800 Jinshan Avenue), transforming into a dynamic stage where ancient traditions meet modern creativity.
Earlier that day, starting at 9:00 AM on the museum's second floor, dive into the "ICH Treasures of Jinshan" exhibition. Part of the broader "ICH Revitalization Shopping Month," it features three exciting zones: ICH-inspired Creative Goods, mouth-watering ICH Delicacies, and stylish ICH Apparel. Discover how China-chic (Guochao) is breathing new life into traditional crafts, making them relevant for today's lifestyles.
For hands-on fun, head to the third-floor Experience Zone between 2:00 PM and 8:00 PM on the 14th for the "ICH Aesthetic Classroom." This interactive session focuses on integrating ICH into modern life, exploring its role in nurturing Chinese aesthetic principles and fostering creativity among the younger generation.
Getting a head start, renowned ICH expert Professor Chen Qinjian, a leading national authority, will deliver a special lecture titled "Blending Tradition with Modern Life: The Eternal Youth of ICH" on June 12th from 1:30 PM to 3:30 PM in the museum's first-floor meeting room. He'll delve into crucial topics like preservation strategies and ensuring ICH remains vibrant and relevant.
Looking beyond Heritage Day, the excitement continues with the "ICH Summer Camp – Traveling with Heritage" running through July and August. Explore Jinshan's unique heritage sites, scenic spots, and themed B&Bs. This immersive program promises learning through fun, strengthening the bond between youth and cultural inheritance.
On the 14th itself, museum visitors can join engaging "punch card" activities like the "Cultural Heritage Day × Red Legacy" city exploration, featuring limited-edition guidebooks, or the "Zhangyan Architectural Discovery" mini-tour, adding an extra layer of discovery to the festivities.
It’s a fantastic opportunity to witness how Jinshan is making ICH truly come alive – dynamic, stylish, and deeply connected to the present. Don't miss out on this celebration where tradition meets tomorrow! For all the details, keep an eye on the Jinshan District Museum's official WeChat channel.