Zhou Qi

The landscape of Chinese male-oriented content is shifting. For years, adaptations of sprawling web novels dominated this space. Now, a different model is gaining ground, one that favors original, tightly-plotted narratives over pre-existing fantasy worlds. This move represents a significant gamble for streaming platforms, trading the built-in audience of a popular novel for the unpredictable appeal of a fresh story. Exemplifying this trend is the new series The Vendetta of An (长安二十四计). It follows Xie Huai'an (谢淮安), portrayed by Cheng Yi (成毅), a man returning to the capital after years of planning revenge for his family's destruction. The plot revolves around his intricate schemes and dangerous alliances with figures like the new Emperor and a military commander. Without source material to guide them, viewers are plunged directly into a complex game of strategy and payback, making the viewing experience both challenging and engaging. The commercial confidence in this approach is evident. The series secured over forty brand partnerships before its premiere. Its rapid release on Netflix also marks it as an early international contender in the costume suspense genre this year. This year has seen a concerted push into this territory by platforms like Youku, with series such as The…