As Chengdu’s streets pulse with the fervor of the World Games and summer heat shimmers above spicy hotpot cauldrons, a playful “apology” echoes from the northwest. “Sorry, we only have 20 degrees!” declares Lijiang, China’s ancient mountain jewel, extending an irresistible invitation to Sichuan’s sweltering residents. This witty marketing campaign, blending humor with genuine hospitality, […]
